M3 - Data, Evidence and Analysis Methods

Question 1

Data

Answer 1

factual information such as numbers, percentages, and statistics.

Question 2

Evidence

Answer 2

data that is relevant and furnishes proof that supports a conclusion.

Question 3

Typology

Answer 3

descriptive strategy for categorizing observations into distinct types or groups based on shared characterisitcs (e.g. interviews, group discussions, surveys, diary entries)

Question 4

Descriptive statistics

Answer 4

process of summarizing numerical and categorical data in a concise and informative manner.

Question 5

Inferential statistics

Answer 5

draw conclusions and make inferences after analyzing data collected

Question 6

Content Analysis

Answer 6

research tool focused on the actual content and internal features of media

To conduct a content analysis on a text, the text is coded, or broken down, into manageable categories on a variety of levels (word, word sense, phrase, sentence, or theme) and then examined using one of content analysis’ basic methods.

Question 7

Thematic Analysis

Answer 7

• a form of content analysis.
• It emphasizes pinpointing, examining, and recording patterns (themes) within data
• Themes are patterns across data sets that are important to the description of a phenomenon and are associated to a specific research question

Question 8

Descriptive Statistics

Answer 8

• Descriptive statistics is a discipline of quantitatively describing the main features of a collection of data, or the quantitative description of itself.
• It is used to summarise, organise and simplify data in a form that is more manageable.
• Often the scores are organised in a table or a graph so that it is possible to see the entire set of scores.