memory
learning that persists over time
explicit/declarative memory
memories made by effortful processing (conscious awareness)
episodic memory
type of explicit memory. memories of events
semantic memories
type of explicit memory. general knowledge / facts
implicit memory
made with automatic processing (without conscious awareness)
procedural memory
muscle memory
prospective memory
memory related to future actions
long term potentiation
increase in neurotransmitter release by sending neuron / increase in receptors on receiving neuron
working memory model
working memory
conscious processing of auditory and visual-spatial info
+ retrieved info from long term memory
central executive
coordinates focused processing. w/o focused attention, info fades
phonological loop
holds auditory info in working memory
visuospatial sketchpad
info about objects, their appearance, and location in space
multi-store model
sensory memory
smell, sight, sound, touch, taste
- max 4s
iconic memory
momentary sensory memory of visual stimuli
- few 10ths of a second
echoic memory
momentary sensory memory of auditory stimuli
short term memory
working memory
— max 20s
— 7 +- 2 chunks capacity
long term memory
storage over extended periods of time, unlimited capacity
automatic processing
processing (encoding) space, time, and frequency to long term memory unconsciously
- makes implicit memories
effortful processing
putting in effort to consciously encode facts and experiences
- makes explicit memories
encoding
“two track mind”
- getting info into the brain
storage
retaining info
retrieval
getting info from long term memory back out