Module 2

Question 1

Digital tools allow acess to ____

Answer 1

broader audiences

Question 2

Creators solve ____

Answer 2

unique needs/problems of their audience

Question 2

Baby shark has ____ views.

Answer 2

16 billion

Question 3

What are the sources of problems that drive innovation?

Answer 3

Firms, individuals, private non profits, gov funded research, universities, platforms, culture, your home

Question 4

Creativity is a source of ____

Answer 4

innovation

Question 5

Define creativity:

Answer 5

ability to produce work that is useful and novel

Question 6

The defintion for creativity is ____

Answer 6

social constructed because useful and novel for who?

Question 7

Individual Creativity is a function of:

Answer 7

Experience

Knowledge

Personality

Motivation

Style of Thinking

Environment

Intellectual abilities

Question 8

What is Copen Hill?

Answer 8

copenhagen denmark- turned hill into power plant that ppl can ski and wall climb

Question 9

Define novel:

Answer 9

deviating from what we are used to

Question 10

Innovation requires c_____+r______+e_____

Answer 10

creativity; resources, expertise

Question 11

Define organizational creativity:

Answer 11

Not a sum of individuals, rather a function of social processes

Question 12

What are some methods for organizational creativity:

Answer 12

• Idea collection systems
• Creativity training programs
• Culture
• Crowd-sourcing platforms

Question 13

What is psychological safety?

Answer 13

if you don’t feel safe to speak up, you wont

Question 14

Who is Leroy Hood

Answer 14

Created 11 companies including Amgen

Question 15

Who is Ray Kurzweil?

Answer 15

genius at google, created text to speech and electronic keyboards

Question 16

Define singularity:

Answer 16

moment humans and machines become one and we can’t tell the difference

Question 17

Elon Musk is a _____

Answer 17

star innovator

Question 18

Define Star Innovator:

Answer 18

not a specialist, but interested in problems

Question 19

A surgeon using carpentry tools because they were more useful is an example of…

Answer 19

User Innovation

Question 20

Define Free Innovator:

Answer 20

People solving their own problems for
“free”

Question 21

Define science push:

Answer 21

suggest that
innovation proceeds from scientific
discovery

Question 22

Define demand pull:

Answer 22

argued that
innovation originates with unmet customer
need.

Question 23

Research refers to both ____ and ____ research.

Answer 23

Basic; applied

Question 24

Define development:

Answer 24

activities that apply knowledge to produce useful devices, materials, or processes.

Question 25

Who would be the most interested in basic research?

Answer 25

Firms, Governments/ universities, foundations

Question 26

Define basic research:

Answer 26

aims to expand existing knowledge without immediate application

Question 27

Define applied research:

Answer 27

seek to solve specific problems by applying scientific knowledge

Question 28

USA is ___ the most innovation. ____ and ____ are the most innovative.

Answer 28

not; israel and korea

Question 29

GDP for usa relies on ___ but GDP for canada relies on ____

Answer 29

business enterprise sector; higher education sector

Question 30

What are some examples of collaborative networks?

Answer 30

Joint ventures Licensing Research associations Informal networks Partnership for Advanced Residential Retrofit (PARR)

Question 31

Define cluster:

Answer 31

“critical masses - in one place - of unusual competitive success in particular fields”

Question 32

Example of an industrial production cluster:

Answer 32

orlando is a huge tech tourism cluster

Question 33

Co-locating in a cluster leads to

Answer 33

increase in productivity, drive direction and pace of innovation, stimulates motivation and measurement, creates standards

Question 34

What are the advantages of collocating?

Answer 34

Knowledge exchange and complementarity Local labor pool gets specialization and experience Supplier and distributor markets Infrastructure improvements Legitimacy

Question 35

What are the disadvantages of collocating?

Answer 35

Cost, rent, utilities Following may lack strategic foresight Shifting buyer needs groupthink

Question 36

Insight comes from:

Answer 36

anomalies: deviations from the norms Confluence: intersections of macro trends Frustrations: deficiencies in the system Orthodoxies: question convention Voyages: get immersed elsewhere Analogies: borrow from others

Question 37

What are some ways to encourage creativity?

Answer 37

Defer Judgment * Encourage wild & crazy ideas * Build on the ideas of others * Stay focused on topic * All each person to speak * Be visual * Go for quantity

Question 38

What are some things that prevent creativity?

Answer 38

Money, time, fear of failure, law,

Question 39

What are some ways to brainstorm?

Answer 39

Play with toys Role play as if you were someone else Exaggerate the issue Think hard and then take a break make silly analogies

Question 40

Define crowd sourcing:

Answer 40

Division of labor across distributed entities.

Question 41

Lessons learned from junk war:

Answer 41

Initial convergence to myopic short-term ideas often crowds out long-term high- reward ideas. Most people rush into terrible ideas too quickly