topics
cultural dimensions
aim
investigate how compliance with a small request influences later compliance with a larger request and to compare that between individualist (US) and collectivist (asian) participants
type
field exp
participants
over 3k jap and american uni tudents at us uni
procedure
all participants received an email asking them to complete a short online survey (sall request). a few days later they received a second email asking them to complete a longer, more detailed survey (larger request) the researchers recorded who complied with each request.
results
both groups were more likely to agree to the big request if they had agreed to the small one first. however american students were more likely to comply with the second request after doing the first compared to the asian students.
conc
the foot in the door technique is more effective in invididualistic countries.
weak
limited generalisability, doesnt consider the possibility of asian students adopting aerican customs due to cultural integration, which raises questions whether the observed diff in compliance were because of cultural values or influenced by the env theyre living and studying