Post - second world war

Question 1

Media

Answer 1

An organised means of communication by which large numbers of different people
can be reached quickly.

Question 2

Golden Triangle

Answer 2

The golden triangle refers to the relationship between sport, business and media.

Question 3

Commercialism

Answer 3

The process of attempting to gain money from an activity e.g. sport

Question 4

Sponsorship

Answer 4

When a company pays for their products to be publicly displayed or advertised,
usually as an attempt to increase the sale of their goods.

Question 5

Merchandising

Answer 5

The practice in which the brand or image from one ‘product’ is used to sell another, e.g.
professional sports teams/ performers promote various products.

Question 6

Globalisation

Answer 6

The process whereby nations are increasingly being linked together and people are
becoming more independent via improvements in communication and travel.

Question 7

Social media

Answer 7

Online apps and websites which allow users to interact by sharing content and taking
part in social networking.

Question 8

Open era

Answer 8

When professional tennis players were allowed to compete alongside amateurs and
earn money