Research Methods! Flashcards

(89 cards)

1
Q

Name the Experimental methods

A

Lab
Field
Natural
Quasi

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2
Q

Name the Observational techniques

A

Covert v Overt
Participant v Non-participant
Controlled v Naturalistic
Structured v unstructured.

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3
Q

Name the Self-report techniques

A

Interviews
Structured v unstructured

Questionnaires
Open & closed questions

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4
Q

Name the Content Analysis

A

Coding frames
Thematic Analysis

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5
Q

Describe experimental methods

A

Lab-Manipulated IV
Artificial Setting
E.g. shock or not shock cows in a classroom

Field- Manipulated IV
Natural Setting
E.g. shock or not shock cows in a field

Natural- Naturally occurring IV
Natural Setting (measures)
E.g. cows in a field randomly touch an electrified fence or not.

Quasi- Naturally occurring IV
Setting is not relevant
E.g. whether bulls or cows used

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6
Q

Strengths of experimental methods

A

Lab- Strong causation (controls for other extraneous variables)

Field- High ecological validity

Natural High ecological validity
More ethical/practical

Quasi- More ethical/practical

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7
Q

Limitations of experimental methods

A

Lab-Lack of ecological validity

Field- Good causation (some control over extraneous variables, though not all as natural setting)

Natural- Low causation (little control over EVs)

Quasi- Reduced causation( more EVs to explain) however some control if setting artificial

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8
Q

Name the Observational Designs

A

Behavioural Categories
Sampling data: Event & Time Sampling

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9
Q

Define behavioural categories and how its recorded

A

Precise behaviours that can be observed.
E.g., Aggression is not a valid behavioural category. It could be measured in several ways.
Behavioural categories for aggression:
hitting, shouting, swearing.

Recording Behaviours
They are then tallied in a tally chart & counted (quantitative data)
They can be coded to break down analysis into qualitative data.
THESE MUST BE OPERATIONALISED
(specific & measurable).

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10
Q

Describe the observation techniques

A

Structured
Behavioural categories

Unstructured)
No behavioural categories

Participant
Observer acts like a pps

Non-participant
Observer is separate to pps

Controlled
Artificial controlled setting

Naturalistic
Natural uncontrolled setting

Covert
Pps are unaware they are being observed

Overt
Pps know they are being observed, e.g., in the open.

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11
Q

Observational techniques evaluation

A

Structured vs Unstructured
Inter-rater reliability = High vs Low
Gather relevant behaviours= Miss vs Don’t miss

Participant vs Non-participant
Understanding of behaviour= Deeper vs Shallow
Ethics or practicality= Unethical & impractical vs Ethical & more practical

Controlled vs Naturalistic
Ecological Validity= Low vs High
Control & Test-retest reliability= High control & Strong T-RT. Vs Low control & Weak T-RT.

Covert vs Overt
Observer Effects= None vs Present
Ethics= Deception vs No deception

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12
Q

Data Sampling Method description

A

Time- During the whole observation, behaviour is sampled in time intervals, e.g. every nth min, for nth mins.
For example, the total observation = 30 min.
Every 10 min will record for 5 min, then look away for 5 min.

Event- During the whole observation, every behaviour observed is sampled.
For example, the total observation = 30 min.
Watch all behaviour for the full 30 min.
Never look away.
Record every behaviour seen in the 30 min in a tally.

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13
Q

Strengths of data sampling methods

A

2 conditions- usefulness and accuracy of data recording

Time
Usefulness
Good = If observation is over a long time.
Accuracy of data recording
If there are lots of behaviours, less likely to miss during the time interval.

Event
Usefulness
Good = If observation is for a short time.
Accuracy of data recording
Will not miss any behaviour as recording all the time.

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14
Q

Limitations of data sampling method

A

Time
Usefulness
Bad = If a short observation unlikely to capture behaviour.
Accuracy of data recording
Will miss behaviours when looking away and not recording.

Event
Usefulness
Bad = If observation is for a long time.
Accuracy of data recording
Will miss behaviours if there are lots of behaviour in short time.

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15
Q

Questionnaire construction

A

Open questions
Who?, Where?, When?, What?, Who?, How?
Qualitative data
Deeper understanding but harder to analyse the data.

Closed questions
Do? Are? Is? Which? Was?
Quantitative data
Easier to compare but lack of deeper understanding.

Likert scale
5- or 7-point scale
Allows for easy comparisons of views and less limiting than closed questions.

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16
Q

Strengths and limitations of questionnaire

A

Strengths
Larger sample
Easy to distribute quickly.
Less socially desirable if questionnaire is anonymous.

Limitations
If survey questions aren’t reverse-worded, people might just agree with everything (acquiescence), ticking the same side of the Likert scale each time — which lowers internal validity.
May misunderstand questions, and cannot gain clarification.

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17
Q

Self-report Techniques: Interview Designs description

A

Interview v Questionnaire
Face to face, rather than non. Questions asked rather than written down.

Structured Interview
Set questions asked, pre-prepared. No other prompts can be given.

Unstructured Interview
No set questions, free flowing, conversational style.

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18
Q

Self-report Techniques: Interview Designs Evaluation

A

Interview vs Questionnaire

Interviews can explain questions and reduce “just agreeing” (acquiescence).
Can watch behaviour, not just listen to answers.
But people may try to look good (social desirability).
Interviewer’s tone/body language can affect answers.

Structured Interview

High reliability – same questions, easy to repeat.
Less data – formal, people may not open up.

Unstructured Interview

Low reliability – different for each person, hard to repeat.
More data – relaxed, like a chat, people open up more.

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19
Q

Difference been an experiment and correlation

A

An EXPERIMENT is looking for a DIFFERENCE between 2 groups (IVs)

A CORRELATION is looking for a REALTIONSHIP between a variable and how it effects another variable.

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20
Q

Define correlation

A

How one variable affects another variable, e.g., how the amount light effects amount of sleep
There is NO IV (or 2 groups) in a correlation.
There are two variables known as co-variables (CVs).

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21
Q

Define coeffecient

A

A coefficient is a number between –1 and +1 that tells you how strong and in what direction two variables are related.
e.g. scatter graph with perfect positive correlation=+1

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22
Q

Strengths and Limitations of correlations

A

Strengths
Useful when an experiment would be unethical or impractical
May suggest the need to follow up with an experiment.

Limitations
Lack of causation. No control over variables, cannot say one co-variable causes the other.

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23
Q

Define content analysis

A

Like observational research in which people are studied indirectly through written or verbal text/speech. E.g., conversations, speeches, emails, texts, books, magazines, TV programmes, films.

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24
Q

Define coding analysis

A

Words are chosen from the 1st transcript (text/film)

They are then counted in the next transcripts (actual sample) in a tally chart = quantitative data.

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25
Define thematic analysis
Themes are chosen from the 1st transcript Quotes are then selected in the next transcripts that fit the theme = qualitative.
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Content Analysis: How to do it.
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Content Analysis: A03 Strengths and limitations
Strengths Easy way to access data, without needing to collect participants. Coding Analysis More objective use of data Easy to compare against other sources. Thematic Analysis Deeper understanding of the context behind the themes. Limitations More time consuming as many films, interviews etc must be transcribed. Coding Analysis Lack of detail on the context behind the words. Researcher bias in the choosing of the words to count. Thematic Analysis Difficult to analyse Researcher bias in interpretation of the themes. Subjective interpretations
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What is a case study of 1 person called
Longitudinal
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What triangulated methods can be used in case studies
Observations Interviews Questionnaires Experiments Content Analysis Brain Scans & Post-mortems
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Evaluation of case studies
Strengths: Detailed understanding of the person (idiographic) Can be used to prove/disprove nomothetic experiments Have high ecological validity as tend to be studied in natural setting. Limitations: Unable to generalize (as unique) Time consuming
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What is an aim in scientific processes
Statement of the purpose of the study. “To investigate the effects of … on …” E.g., “To investigate the effects of colour (red or blue football kit) on performance in football”
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What is a hypothesis in scientific processes
Prediction of the studies results. The IV & DV must be OPERATIONALISED Specific (both IV’s stated) & measurable (clear what the data is)
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Types of hypothesis
Directional (one-tailed) = “IV1 will be higher/lower in the DV than IV2” Non-Directional (two-tailed) = “There will be a difference/relationship between IV1 & IV2 in the DV” Null Hypothesis = “There will be no difference/relationship between IV1 & IV2 in the DV” Directional Correlational Hypothesis = There will be a positive/negative correlation between CV1 & CV2
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Types of variables
Independent Variable (IV): the variable that changes (e.g., two different groups/tasks/settings). Dependent Variable (DV): the variable that is measured (e.g., no of… score… time (secs)… height (cm). Extraneous Variable: any other variable that may affect the DV. Confounding Variable: a variable that is connected to both the IV & DV
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Scientific Processes: Controls How and what it controls?
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What are demand characteristics?
pps figures out the aim of the research and changes their behaviour. Either to suit the hypothesis Or alter the results, known as a ‘screw you’ effect.
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What are Investigator effects?
When the researcher unintentionally alters the outcome of the research. Non-verbal communication, may communicate their feelings changing how pps behave. Physical characteristics, appearance may change way the pps response, e.g., gender. Biased interpretation of data, may analyse data to meet the hypothesis, (i.e., if data is subjective.
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Controls in scientific processes How and what it controls for Single and Double Blind
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Sampling Method How Strengths Limitations
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Scientific Processes: Experimental Designs
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Scientific Processes: Pilot Studies
Pilot study- A small-scale trial run of an actual investigation. Aim- to check any issues, modify the design or procedure, saving time and money. Pps would be given a questionnaire after the study to check for any issues. For instance: Experiment: Check for extraneous/confounding variables Check the materials measure what they’re supposed to Check that instructions make sense Check timings and correct materials Self report- Remove confusing or inappropriate questions Check that the questionnaire works, e.g., answers can be recorded correctly. Observations- Check that coding & behavioural categories are correct and specific enough Check the inter-observer reliability using the behavioural categories Check the timing of the observation and any issues in location needed for observation
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How to remember ethics
Respect the WIC W: Right to Withdraw I: Informed Consent C: Confidentiality Avoid the DD's D: Deception D: Distress (protection from harm) By doing a D: Debrief
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Scientific Processes: Ethics Description How to deal with the Ethical Issue
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3 aims of a peer review
Allocate research funding Validate the quality and relevance of the research (i.e., whether it is socially sensitive). Suggest amendments or improvements to the research paper or study itself
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4 decisions the reviewer makes
Accept Accept with amendments Reject but with resubmission Outright reject
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How to do a peer review
Editor starts the process; allocating research to a reviewer Reviewer reads and critiques in a 2-4 week deadline Reviewer critiques: Validity of the science, any scientific errors, design or methodology issues The importance of the findings to the scientific community Originality of the work and any inaccurate/ missing references (plagiarism)
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Scientific Processes: Peer Review AO3 Strengths and Criticisms
Strengths Ensures that only high-quality research is published. Checks that all work is original and not plagiarised. Anonymity of reviewer can ensure honest critique. Criticisms However, anonymity of reviewer’s = can criticise a rival researcher. An ‘open review process’ avoids this. Editors tend to publish significant results more than non; to increase the credibility of their journal (file drawer problem). Slows down rate of change in science – ‘new’ theories going against current opinion are less likely to be passed by a reviewer.
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Scientific Processes: Implications for the economy
Economy = “production & consumption of goods & services & supply of money” It involves the management of resources: Labour (employees) Land Capital (money) Technology Role of the father = less capital for employers as funding both paternity & maternity leave Less labour in the market to produce goods and services, as both parents are at home & not working Nurseries demand drops – causing unemployment. However, women gain equal pay & position in the labour market. May advance design & technology from female perspective.
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What is External Reliability
Inter-rater/observer reliability 2 or more observers individually record behaviour They compare the scores using a correlation. If there is +0.8 correlation between the scores, there is high inter-rater reliability.
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What is Internal Reliability
Test-retest reliability Pps take the same test twice, using the same procedure at different times or settings. If there is a +0.8 correlation between the scores there is high test-retest reliability.
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Scientific Processes: Reliability Method and how to improve reliability
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What is external validity and types
Ecological Validity Whether results obtained in an experiment can be generalised to real life settings. Population Validity Whether the results from a sample can be generalised to other types of people in the normal population. Temporal Validity Whether the results can be generalised to other time periods.
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What is Internal Validity and types
Face Validity Whether a test looks like it measures what it intends to measure. Concurrent Validity Compare a new measure against an existing valid measure. If there is a +0.8 correlation between the scores, the new measure has high concurrent validity.
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Scientific Processes: Validity Method and How to improve validity
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Scientific Processes: Features of a Science
Empirical Methods- Info from direct observation/ experiments Control- Manipulation of IV= causation of DV Replicability- Repeat study to get same results (standardisation) Objectivity- Results not affected by subjective opinion or assumption
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What is Hypothesis Testing
To make and test predictions of research results empirically
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What is falsifiability
Work to disprove the hypothesis (accept or reject null)
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What are paradigms and what can happen
“Shared set of assumptions about a subject matter & methods used.” Paradigm shift = new information comes to light contradicts an existing theory; the new theory starts to become accepted by scientific community. Scientific Revolution = when disconfirming evidence build and overthrows the dominant theory, e.g., cognitive neuroscience.
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What is Inductive reasoning
Observation Produce theory Create hypothesis Draw conclusions Observe.
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What is Deductive reasoning
Existing theory Create hypothesis Collect data Draw conclusion Accept/reject hypothesis
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Scientific Processes: Psychological Reports What to include
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Scientific Processes: Psychological Reports What to include
Journal Article References Surname, initial, year, title of article, title of journal, volume/issue number, page number Example: Loftus, E.F., & Palmer, J.C. (1974). Reconstruction of automobile destruction: An example of the interaction between language and memory. Journal of verbal learning and verbal behaviour, 13(5), 585-589. Book References Surname, initial, year, book title, publishing location, publisher Example: Gleitman, H., Gross, J. & Reisberg, D. (2011). Psychology 8th Edition. New York: W. W. Norton & Co.
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What is Quantitative Data
Use of numbers E.g., closed questions or coding analysis
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What is Qualitative Data
Use of words & language E.g., open questions or thematic analysis
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Strengths and Weaknesses of Quantitative Data
Strength- easy to compare data Weakness- lacks detailed understanding
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Strengths and Weaknesses of Qualitative Data
Strength- rich details understanding Weakness- hard to compare
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What is Primary Data
Directly gathered data E.g., experiments or observations
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What is Secondary Data
Indirectly gathered from other sources E.g., meta-analysis – study of many other studies results & conclusions drawn.
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Strengths and Weaknesses of Primary Data
Strengths- data is specifically related to the hypothesis being tested. Weakness- time consuming to collect & expensive.
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Strengths and Weaknesses of Secondary Data
Strength- cheap to use, and easy to conduct. Weakness- data is not specific to the hypothesis being tested.
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Descriptive statistics Measures of Central Tendency Measures of Dispersion
Central Tendency= mean, median, mode Dispersion= range & standard deviation
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Descriptive Statistics How to calculate and When appropriate to use
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Calculation of Percentages Total, Increase and Decrease
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Decimal places & Significant figures How to calculate
Maths symbols = equals to < less than << much less than > greater than >> much greater than ∝ proportional to ~ approximately equal to
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Presentation of Quantitative Data
Bar chart Categories (IV) Experiments Histogram Continuous data Distribution of data Scattergraph Correlation Co-Variables Table Represents descriptive statistics
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Recognise the distribution/ skew
Normal Distribution Mean, median & mode are equal
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Recognise the distribution/ skew
Negative Skew (NS) Mode is higher than the median & mean
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Recognise the distribution/ skew
Positive Skew (PS) Mode is lower than the median & mean
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Reasons for skewed distribution
Measure is too easy (NS) or difficult (PS) Sample bias, e.g., opportunity or volunteer sample Outliers in data, affecting the mean
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Normally distribute skewed distribution
Make the measure harder (NS) or easier (PS) Reduce the sample bias, e.g., stratified or random sample. Remove outliers in data
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The levels of measurement
Interval Data Ordinal Data Nominal Data
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Interval Data Description and Example
Data has fixed intervals between each score. It is on a scale or has a fixed 0. Time, height, score, number of.
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Ordinal Data Description and Example
It is ranked based on subjective data, the intervals between each pps score varies. Rating of colour preference, rating of attractiveness
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Nominal Data Description and Example
Data in categories or labels. Tends to be binary data. Yes or no, 0 or 1, Agree or Disagree, Old or Young.
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Level of significance in Psychology
p<0.05 (5%) Meaning = “there is 95% confidence that there is a significant finding. Only a 5% probability that the results are due to chance.” 5% level of significance strikes a balance between the probability of making a Type I or II error. Only use 1% level of significance if the research is socially sensitive then better to be cautious and make a Type II error (as this could be damaging to society if incorrect).
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Type I error
False Positive Rejected null when should have accepted it. More likely at 10% level of significance.
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Type II error
False Negative Accepted null when should have rejected it. More likely to 1% level of significance.
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Inferential Testing: Factors affecting choosing a Statistical Test (Table)
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How to work out a Sign Test