Name the Experimental methods
Lab
Field
Natural
Quasi
Name the Observational techniques
Covert v Overt
Participant v Non-participant
Controlled v Naturalistic
Structured v unstructured.
Name the Self-report techniques
Interviews
Structured v unstructured
Questionnaires
Open & closed questions
Name the Content Analysis
Coding frames
Thematic Analysis
Describe experimental methods
Lab-Manipulated IV
Artificial Setting
E.g. shock or not shock cows in a classroom
Field- Manipulated IV
Natural Setting
E.g. shock or not shock cows in a field
Natural- Naturally occurring IV
Natural Setting (measures)
E.g. cows in a field randomly touch an electrified fence or not.
Quasi- Naturally occurring IV
Setting is not relevant
E.g. whether bulls or cows used
Strengths of experimental methods
Lab- Strong causation (controls for other extraneous variables)
Field- High ecological validity
Natural High ecological validity
More ethical/practical
Quasi- More ethical/practical
Limitations of experimental methods
Lab-Lack of ecological validity
Field- Good causation (some control over extraneous variables, though not all as natural setting)
Natural- Low causation (little control over EVs)
Quasi- Reduced causation( more EVs to explain) however some control if setting artificial
Name the Observational Designs
Behavioural Categories
Sampling data: Event & Time Sampling
Define behavioural categories and how its recorded
Precise behaviours that can be observed.
E.g., Aggression is not a valid behavioural category. It could be measured in several ways.
Behavioural categories for aggression:
hitting, shouting, swearing.
Recording Behaviours
They are then tallied in a tally chart & counted (quantitative data)
They can be coded to break down analysis into qualitative data.
THESE MUST BE OPERATIONALISED
(specific & measurable).
Describe the observation techniques
Structured
Behavioural categories
Unstructured)
No behavioural categories
Participant
Observer acts like a pps
Non-participant
Observer is separate to pps
Controlled
Artificial controlled setting
Naturalistic
Natural uncontrolled setting
Covert
Pps are unaware they are being observed
Overt
Pps know they are being observed, e.g., in the open.
Observational techniques evaluation
Structured vs Unstructured
Inter-rater reliability = High vs Low
Gather relevant behaviours= Miss vs Don’t miss
Participant vs Non-participant
Understanding of behaviour= Deeper vs Shallow
Ethics or practicality= Unethical & impractical vs Ethical & more practical
Controlled vs Naturalistic
Ecological Validity= Low vs High
Control & Test-retest reliability= High control & Strong T-RT. Vs Low control & Weak T-RT.
Covert vs Overt
Observer Effects= None vs Present
Ethics= Deception vs No deception
Data Sampling Method description
Time- During the whole observation, behaviour is sampled in time intervals, e.g. every nth min, for nth mins.
For example, the total observation = 30 min.
Every 10 min will record for 5 min, then look away for 5 min.
Event- During the whole observation, every behaviour observed is sampled.
For example, the total observation = 30 min.
Watch all behaviour for the full 30 min.
Never look away.
Record every behaviour seen in the 30 min in a tally.
Strengths of data sampling methods
2 conditions- usefulness and accuracy of data recording
Time
Usefulness
Good = If observation is over a long time.
Accuracy of data recording
If there are lots of behaviours, less likely to miss during the time interval.
Event
Usefulness
Good = If observation is for a short time.
Accuracy of data recording
Will not miss any behaviour as recording all the time.
Limitations of data sampling method
Time
Usefulness
Bad = If a short observation unlikely to capture behaviour.
Accuracy of data recording
Will miss behaviours when looking away and not recording.
Event
Usefulness
Bad = If observation is for a long time.
Accuracy of data recording
Will miss behaviours if there are lots of behaviour in short time.
Questionnaire construction
Open questions
Who?, Where?, When?, What?, Who?, How?
Qualitative data
Deeper understanding but harder to analyse the data.
Closed questions
Do? Are? Is? Which? Was?
Quantitative data
Easier to compare but lack of deeper understanding.
Likert scale
5- or 7-point scale
Allows for easy comparisons of views and less limiting than closed questions.
Strengths and limitations of questionnaire
Strengths
Larger sample
Easy to distribute quickly.
Less socially desirable if questionnaire is anonymous.
Limitations
If survey questions aren’t reverse-worded, people might just agree with everything (acquiescence), ticking the same side of the Likert scale each time — which lowers internal validity.
May misunderstand questions, and cannot gain clarification.
Self-report Techniques: Interview Designs description
Interview v Questionnaire
Face to face, rather than non. Questions asked rather than written down.
Structured Interview
Set questions asked, pre-prepared. No other prompts can be given.
Unstructured Interview
No set questions, free flowing, conversational style.
Self-report Techniques: Interview Designs Evaluation
Interview vs Questionnaire
Interviews can explain questions and reduce “just agreeing” (acquiescence).
Can watch behaviour, not just listen to answers.
But people may try to look good (social desirability).
Interviewer’s tone/body language can affect answers.
Structured Interview
High reliability – same questions, easy to repeat.
Less data – formal, people may not open up.
Unstructured Interview
Low reliability – different for each person, hard to repeat.
More data – relaxed, like a chat, people open up more.
Difference been an experiment and correlation
An EXPERIMENT is looking for a DIFFERENCE between 2 groups (IVs)
A CORRELATION is looking for a REALTIONSHIP between a variable and how it effects another variable.
Define correlation
How one variable affects another variable, e.g., how the amount light effects amount of sleep
There is NO IV (or 2 groups) in a correlation.
There are two variables known as co-variables (CVs).
Define coeffecient
A coefficient is a number between –1 and +1 that tells you how strong and in what direction two variables are related.
e.g. scatter graph with perfect positive correlation=+1
Strengths and Limitations of correlations
Strengths
Useful when an experiment would be unethical or impractical
May suggest the need to follow up with an experiment.
Limitations
Lack of causation. No control over variables, cannot say one co-variable causes the other.
Define content analysis
Like observational research in which people are studied indirectly through written or verbal text/speech. E.g., conversations, speeches, emails, texts, books, magazines, TV programmes, films.
Define coding analysis
Words are chosen from the 1st transcript (text/film)
They are then counted in the next transcripts (actual sample) in a tally chart = quantitative data.