Case studies
an in-depth examination of an individual, group, event
-collected via interviews, observations, tests and archival records
-used to explore complex issues, generate insights and develop understanding of a subject
What are the key characteristics of a case study?
in-depth analysis
Focus on 1 person
Multiple data sources
Contextual understanding
Predominantly qual but may use quant data
Idiographic approach
in-depth analysis
specific details of the cases that help you find patterns, causes and events that aren’t evident in surveys and experiments
focus on one person (or small group)
… who have an abnormality
multiple data sources
variety of data collection to get a rich, complete understanding of the case
contextual understanding
context in which the subject operates - family accounts can be used to understand any influence of environment, background and situational events
predominantly qual data (but can use quant)
quant can enhance depth of analysis
idiographic approach
focus on understanding the individual without needing to make general laws on the behav
strengths of case studies
in-depth analysis high validity
abnormal psych can give insight to how it should look normally
detail on single case can lead to interesting finds that conflict with current theories
limitations of case studies
little control over variables makes it hard to identify rels
unique so have poor reliability
small sample mean they cannot be generalised
bias can be found E.G. little hans - freud