life-long process that we learn how to interact with others. Everything we consider to be normal is
learned through socialization – we walk/talk/feed ourselves, and behavioural norms that help us fit in.
what’s used to transmit culture and pass it around. Agents include organizations
and institutions that help us learn about our social world.
Socialization
Important agents of socialization
how to care for yourself, beliefs/values/norms, how to talk to others. How wealthy parents raise kids
vs. less fortunate parents raise children. One example is trip to doctors – wealthy parents encouraged to ask questions, while less fortunate unlikely to criticize doctor. Wealthy kids encouraged to challenge authority, while less wealthy kids taught to listen to authority.
family
important. Schools teach life skills – don’t learn from academic curriculum, but learn social skills –
importance of obeying authority, act interested, etc. Part of the “hidden curriculum”, subtly taught by teachers.
School
Peers
teach us how to develop our behaviours. Contradict our parents at times, and influence us. Influence what
movies/music we watch and listen to.
exposed to a lot of content intended for mature audiences. Enforces gender and other
stereotypes.
Mass media
are standards for what behaviours are acceptable, and which are not. Rules that dictate how person should
behave around certain group of people – defined by that group.
vary by culture and by country. Can change with time as individual’s behaviours change.
are reinforced by sanctions – rewards/punishments for behaviours in accord with or against norms.
are written down,
are understood but less precise and have no specific
punishments.
Norms
Formal norms
informal norms
sanctions
Can be classified into 4 groups: folkways, mores, laws, and taboos. Dictate how important the norm is and
consequences for deviating.
the mildest type of norm, just common rules/manners we are supposed to follow. Traditions
individuals have followed for a long time, ex. opening the door, helping a person who’s dropped item, or saying thank you. Consequences are not severe/consistent. No actual punishment.
norms based on some moral value/belief. Generally produce strong feelings. Usually a strong reaction if
more is violated. Ex. truthfulness. Don’t have serious consequences.