Absolute threshold
minimum amount of stimulus energy that must be present for the stimulus to be detected 50% of the time
Difference threshold (JND)
Difference in stimuli required to detect a difference between the stimuli
Webners law
The difference threshold is a constant fraction of the original stimulus, and bigger stimuli require larger differences to be noticed (1-2 pounds vr 10 and 11)
Sensory adaptation
the reduction in sensitivity after prolonged exposure to a stimulus
Subliminal message
message presented below the threshold of conscious awareness