social media
has to include a social aspect (e.g. DMs, comments, gaming together), there’s a profile/account
context collapse
the flattening of multiple audiences into a single context
people are homophilic
people like to hang out with others that are similar
slacktivism
you’re not actually doing something, but encouraging people to vote or change your profile picture for example
it can change people’s mind or open their eyes
influencer
high follower, creates a brand around themselves, influences their audience to do something (buy something etc.)
virality
things going viral, unique to social media because things can grow exponentially, because of peer to peer sharing.
something will be popular for a minute, but then burnout
memes
a widely shared idea/image/message that becomes a kind of trend
confirmation bias
we enjoy what reinforces our beliefs
trolling and cyberbullying
happens because of affordances of certain apps
online distribution effect
when you’re anonymous, and a perceived lack of consequences it’s easier to say awful things
fake news
the deliberate posting of disinformation with the intentions of misleading recipients of the message, who are then influenced to think and/or act in particular ways and who often then repost the message, facilitating its spread
data mining
the collection of data about individual social media users and larger social media trends, often for purposes of marketing
deepfakes
in which someone’s image in a picture or video is convincingly altered through sophisticated technology
