W7 Flashcards

(7 cards)

1
Q

Diagetic Sound

A

Part of the scene

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2
Q

non-diagetic sound

A

purely for watchers, characters in film don’t hear it

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3
Q

“the medium is the message”

A

the form of the media is more important than the content

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4
Q

affordance

A

what an object is designed to do and what you can do with it, quality or property of a technology that defines it and its possible uses

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5
Q

“polysemic” nature of texts

A

multiple meanings and interpretations always possible

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6
Q

diachronic

A

looking at media over time

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7
Q

synchronic

A

snapshot of a particular time and what happened with media there

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