What are Qualitative Methods
Why are Qualitative Methods Valueable
Generalise Qualitative Data
Statistical Resonance
Aesthetic Merit
Naturalistic Generalisations
Transferable Findings
Critical Incident Sampling
Bricolage
Research Questions as Maps
Targeting Your Audience
Empirical Research Question
Why Questions in Interview
Adults can get defensive if you ask why
Instead ask . . .
How is it that you came to . . . ? as it can be less invasive
5 Tasks of Psychology Research
Nomothetic Research
Idiographic Research
What is Qualitative Research
Different Approaches
Thick Description
Research Contexts
Importance of Context
Objects take on meaning based on what we plan to do with them
Importance of Meaning
Social experiences are concept-dependent
Unavoidably affected by the meanings attached to them
Interpretation
Surplus of Meaning