This class was created by Brainscape user Claire Bent. Visit their profile to learn more about the creator.
By:
Claire Bent
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Decks in this class (12)
Lecture 2: Brand Defined/Why Brands Matter
Product,
Brand,
Describe the comparison of brands...
31
cards
3: Brand Challenges and CBBE
What is customer based brand equi...,
3 key ingredients of cbbe,
Marketing advantages of strong br...
55
cards
4: Brand Resonance
4 steps of brand building,
What are the 4 stages of brand de...,
Resonance pyramid salience object...
49
cards
5: Measuring Sources of Brand Equity
Why aren t brand knowledges struc...,
What do you need to measure to me...,
With what kind of measures do you...
40
cards
6: Discovering Brand Blind Spots
Mental blind spot,
Company night blind spots,
What ultimately determines a bran...
11
cards
8: Designing Marketing Mix/IMC
Describe product to build brand e...,
What are the components of produc...,
Experiential marketing
42
cards
7: Brand Elements
What is a brand element,
What are some examples of brand e...,
__________ are the starting point...
30
cards
Digital
What are some 10 trends of the di...,
Digital marketing and social medi...,
Marketing attribution
26
cards
Secondary Associations
Secondary associations,
What are the three important fact...,
What can leveraging secondary bra...
15
cards
Measuring outcomes of Brand equity
Distinction between brand value v...,
What are some questions to ask wh...,
What are the three kinds of compa...
26
cards
New Products and Brand Extensions
Three branding approaches availab...,
Def applying an existing brand na...,
Def applying an existing brand na...
24
cards
Brand Architecture Strategies
What is brand architecture,
3 steps in developing a brand arc...,
3 important characteristics of de...
41
cards
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MRKT 438
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mrkt438
- 6 decks
- 85 flashcards
- 1 learners
Decks:
Brand Architecture, Leveraging Secondary Associations, Digital Marketing Programs, And more!
MRKT438
- 11 decks
- 256 flashcards
- 2 learners
Decks:
Importance Of Brands Brands Vs Products, Brand Challenges Cbbe Drivers Of Strong, Measuring Brand Equity Driver Sources Of, And more!
