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Decks in this class (18)
chapter `1
According to the american marketi...,
A product 2,
Five levels of a product 3
45
cards
sept 2nd- class notes (chapter 1)
What is a brand 1,
Brand vs product 2,
Brands can be created for 3
26
cards
chapter 2 textbook
Three models of successful brand ...,
Customer based brand equity 2,
A brand has positive customer bas...
68
cards
September 4th- session 3 chapter 2
Brand equity 1,
Brands with high awareness are us...,
Brand equity 3
32
cards
chapter 3 - textbook
Brand resonance model steps 1,
The four questions with correspon...,
The pyramid 3
74
cards
session 4- September 9th
Brand equity brand strength 1,
Brand resonance pyramid 2,
Elements of the brand resonance p...
36
cards
hbr article
Whats a cd map 1,
Striking the right balance betwee...,
To find gaps in the market and un...
17
cards
session 5- September 11th
Brand audit 1,
Determine attractiveness of your ...,
Brand inventory 3
5
cards
chapter 9
Cbbe 1,
Conducting brand audits 2,
Brand inventory 3
22
cards
chapter 10 textbook
Effect brand management requires 1,
According to the brand value chai...,
In particular measuring sources o...
59
cards
chapter 4 textbook
Criteria for choosing brand eleme...,
Memorability 2,
Meaningfulness 3
44
cards
September 18th brand elememts
Brand elements 1,
Brand sound 2,
General criteria for choosing bra...
24
cards
sept 30
Brand packaging 1,
What goes under product 2,
Whats under price 3
27
cards
October 2nd
Importance of promotion 1,
Criteria for effectiveness 2,
Coverage 3
19
cards
chapter 5 textbook
Marketers have been forced to emb...,
Integrating marketing 2,
Personalized marketing 3
49
cards
chapter 6 textbook
Advertising and other communicati...,
Challenges in designing brand bui...,
For a person to be persuaded by a...
75
cards
chapter 8 textbook
Lleveraging secondary brand assoc...,
When do secondary associations ma...,
Linking a brand to a well known e...
42
cards
October 7
How to measure brand associations 1,
Primary brand 2,
Secondary brand associations 3
21
cards
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mrkt 438
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