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Decks in this class (6)
Brand Architecture
Brand architecture 1,
What is the role of brand archite...,
Steps to develop a brand architec...
36
cards
Leveraging Secondary Associations
Factors in predicting extent of l...,
Advantages of leveraging secondar...,
Commonality leveraging strategy 3
8
cards
Digital Marketing Programs
Blended shopping 1,
One to one communications 2,
Many to many communications 3
18
cards
Marketing Programs + IMC
Criteria for imc 1,
Brand amplifiers 2,
What do brand managers decide 3
10
cards
Brand Elements
How to evaluate a brand elements 1,
Logos symbols 2,
Characters 3
6
cards
Marketing Mix (product, price, place)
Experiential marketing 1,
Relationship marketing 2,
Permission marketing 3
7
cards
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mrkt438
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