This class was created by Brainscape user Kate MacLeod. Visit their profile to learn more about the creator.
By:
Kate MacLeod
- decks
- flashcards
- learners
Decks in this class (6)
Brand Architecture
Brand architecture,
What is the role of brand archite...,
Steps to develop a brand architec...
36
cards
Leveraging Secondary Associations
Factors in predicting extent of l...,
Advantages of leveraging secondar...,
Commonality leveraging strategy
8
cards
Digital Marketing Programs
Blended shopping,
One to one communications,
Many to many communications
18
cards
Marketing Programs + IMC
Criteria for imc,
Brand amplifiers,
What do brand managers decide
10
cards
Brand Elements
How to evaluate a brand elements,
Logos symbols,
Characters
6
cards
Marketing Mix (product, price, place)
Experiential marketing,
Relationship marketing,
Permission marketing
7
cards
More about
mrkt438
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Kate MacLeod's mrkt438 flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
MRKT 438
- 12 decks
- 390 flashcards
- 1 learners
Decks:
Lecture 2 Brand Defined Why Brands Matte, 3 Brand Challenges And Cbbe, 4 Brand Resonance, And more!
MRKT438
- 11 decks
- 256 flashcards
- 2 learners
Decks:
Importance Of Brands Brands Vs Products, Brand Challenges Cbbe Drivers Of Strong, Measuring Brand Equity Driver Sources Of, And more!
