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By:
Matt Gu
- decks
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Decks in this class (11)
Importance of Brands, Brands vs Products, + TB Chapter 1
Brand,
Product,
Brand elements
28
cards
Brand Challenges, CBBE, Drivers of Strong Brands, + TB Chapters 2 & 3
Customer based brand equity cbbe,
Three key components of cbbe,
The benefits of strong brand equity
44
cards
Measuring Brand Equity, Driver & Sources of Brand Equity P1, + TB Chapter 10
2 brand equity components markete...,
Qualitative and quantitative meas...,
Quantitative methods for brand aw...
9
cards
Brand Audit, + TB Chapter 9
Brandt audit,
Brand inventory,
Brand inventory analysis
8
cards
Building A Brand: Brand Elements, Packaging, + TB Chapter 4
Brand element,
6 criteria for brand elements,
The three offensive strategies fo...
26
cards
Building A Brand: Marketing Programs, Product Price Place, + TB Chapter 5
Surf associations,
A brand manager has to get all of...,
Experiential marketing
19
cards
New Products & Brand Extensions
3 branding approaches when a firm...,
Line extension,
Category extension
12
cards
Building A Brand: Marketing Programs Promotion, IMC, + TB Chapter 6
Promotion to build brand equity,
Promotional mix 6 components,
Advantages of promotion
20
cards
Building A Brand: Marketing Programs Digital, Secondary Associations, + TB Chapter 7 & 8
Digital era trends when implicati...,
Two way and many to many comms,
Marketing attribution
32
cards
Measuring Outcomes of Brand Equity, + TB Chapter 11
Comparative methods,
Brand based comparative methods,
Marketing based comparative methods
15
cards
Brand Architecture, + TB Chapter 12
Brand architecture,
Importance of developing a brand ...,
Brand product matrix and brand hi...
43
cards
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MRKT438
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Looking for something else?
mrkt438
- 6 decks
- 85 flashcards
- 1 learners
Decks:
Brand Architecture, Leveraging Secondary Associations, Digital Marketing Programs, And more!
MRKT 438
- 12 decks
- 390 flashcards
- 1 learners
Decks:
Lecture 2 Brand Defined Why Brands Matte, 3 Brand Challenges And Cbbe, 4 Brand Resonance, And more!
