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MRKT 438

This class was created by Brainscape user Sophie Wade. Visit their profile to learn more about the creator.

By: Sophie Wade
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Decks in this class (4)

Test 1
What is a product,
What is a brand,
Why is a brand more than a product
105  cards
Textbook 1
What are the 5 levels of meaning ...,
What are search goods,
What are experience goods
45  cards
Test 2
What are the advantages of promotion,
What are the disadvantages of pro...,
What are brand amplifiers
97  cards
Textbook 2
What are the 3 main types of mark...,
What are the 2 key implications f...,
What are the keller bs
18  cards

More about
MRKT 438

  • Class purpose General learning

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