McDonalization
Big Mac Index
Vertical McDonalization
Golden Arches Theory of Conflict Prevention
Ritzer
Key Dimensiosn of McDonalization
The Irrationality of Rationality
Conclusion
Downsides:
The fifth dimension of McDonalization can thus be seen as the Irrationality of Rationality
A Critique of McDonalization
The Case of IKEA
(Lechner & Boli, 2005)
1. World system theory
- Immanuel Wallerstein, Leslie Sklair
- In 1950s, the dominant theory was modernisation theory.
- Its problem was that some countries were not developing.
2. Neorealism/neoliberal institutionalism
- Robert Keohane & Joseph Nye: Complex interdependence
- Neoliberalism has accelerated and shaped globalization.
3. World policy theory
- A sociological perspective that explains globalization as process driven by the diffusion of global norms, values, and institution rather than just economic forces.
4. World culture theory
- Explain globalization as the spread of shared cultural values, identities, and symbols worldwide. K-pop.
5. Modernist Theory: A Functionalist Approach
- Global inequality results from various dysfunctional characteristics of poor societies.
6. Dependency Theory: A conflict Approach
- For the past 500 years, the most powerful countries in the world deliberately impoverished the less powerful countries.
Theories of G