Chapter 5 - The Self

Question 1

Self-Concept

Answer 1

How do you view yourself?

Question 2

Self-Concept - Valence (+/-)

Answer 2

Represents how positively or negatively you feel about yourself (e.g., ‘I love the person I am’ or ‘I need to get a life’).

Question 3

Self-Concept - Intensity

Answer 3

Measures how strongly you perceive yourself; similar to valence but focuses on strength of feeling.

Question 4

Self-Concept - Stability Over Time

Answer 4

How consistent or changing your self-view is over time; relates to whether you’re generally positive or negative (bipolarism).

Question 5

Self-Concept - Accuracy

Answer 5

Whether your self-view is realistic or neurotic.

Question 6

Social Comparison

Answer 6

Perceptions of self-image change over time depending on who people idolize or compare themselves to.

Question 7

Symbolic Interactionism

Answer 7

Emphasizes the importance of relationships with others in shaping self-concept; e.g., how parents or siblings influence your self-view.

Question 8

Looking-Glass Self

Answer 8

Reflexive evaluation based on how we perceive others view us; asking ‘Who do other people think I am?’

Question 9

Consistency and Variation in Needs

Answer 9

Our self-concept can vary across roles like individual, worker, and family member.

Question 10

Symbolic Self-Completion

Answer 10

Stems from the gap between your current self and your idealized self—who you are vs. who you want to become.

Question 11

Gender Roles and Socialization

Answer 11

Societal expectations influence behaviors and roles, often remaining gender-dominated.

Question 12

Body Image

Answer 12

A consumer’s subjective evaluation of their physical self.

Question 13

Body Cathexis

Answer 13

A person’s feelings about specific aspects of their body.