1
Q
What does Innovativeness refer to in consumer behavior
A
The degree to which a person likes to try new things
2
Q
How is Materialism defined
A
The amount of emphasis placed on acquiring and owning products.
3
Q
What is Self-consciousness?
A
A: The degree to which a person deliberately monitors and controls the image of the self that is projected to others.
4
Q
Need for cognition
A
The degree to which a person likes to think about things (i.e., expend the necessary effort to process brand information).
ADM 3321 - Consumer Behaviour
flashcards
Decks in class (13)
# Cards
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Chapter 1 - Intro to Cb16
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Chapter 2: Perception29
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Chapter 3 - Learning and Memory18
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Chapter 4 - Motivation and Affect26
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Chapter 5 - The Self13
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Chapter 13 - Culture18
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Chapter 6 - Personality16
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Chapter 7 - Attitudes18
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Chapter 10: Group Influence26
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Chapter 12 - Income and Social Class20
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Chapter 11: Buying, Disposing, and Selling17
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Focus On33
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Traits4
