- decks
- flashcards
- learners
Decks in this class (13)
Chapter 1 - Intro to Cb
What is consumer behaviour 1,
What are the stages in the marria...,
What is market segmentation 3
16
cards
Chapter 2: Perception
What are sensory stimuli 1,
What are sensory receptors 2,
What are the three stages of perc...
29
cards
Chapter 3 - Learning and Memory
What is learning in consumer beha...,
What is an example of learning in...,
What is a stimulus in consumer le...
18
cards
Chapter 4 - Motivation and Affect
Biogenic needs 1,
Psychogenic needs 2,
Want 3
26
cards
Chapter 5 - The Self
Self concept 1,
Self concept valence 2,
Self concept intensity 3
13
cards
Chapter 13 - Culture
Culture 1,
Ecology 2,
Social structure 3
18
cards
Chapter 6 - Personality
Personality 1,
Id 2,
Ego 3
16
cards
Chapter 7 - Attitudes
Utilitarian function 1,
Value expressed function 2,
Ego defensive function 3
18
cards
Chapter 10: Group Influence
What is a reference group 1,
What is informational influence 2,
What is utilitarian influence 3
26
cards
Chapter 12 - Income and Social Class
Income inequality 1,
Census family 2,
Family life cycle 3
20
cards
Chapter 11: Buying, Disposing, and Selling
What are antecedent states in con...,
What is the purchase environment 2,
How do the 5 senses influence the...
17
cards
Focus On
6 reasons people conform 1,
3 reasons people follow the group 2,
Ego defensive influence 3
33
cards
Traits
What does innovativeness refer to...,
How is materialism defined 2,
What is self consciousness 3
4
cards
More about
ADM 3321 - Consumer Behaviour
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