Memory
ability to remember things we have experienced, imagined, and learned
Information process model
computer-like model used to describe the way humans encode, store, and retrieve information
sensory registers
entry points of raw information from the senses
visual register/iconic register
temporary visual storage that lasts for a few seconds
Echoic register
temporary auditory storage that is longer than iconic, but still only a few seconds
Attention
process of using 5 senses, focusing on specific stimuli
Inattentional blindness
focusing on something makes us oblivious to what is happening Infront of us
Change blindness
if we focus on certain details, we wont notice other changes
Short Term Memory
briefly stores selected information from sensory registers, about 1.5-2 seconds of information
Working Memory
active part of memory system that is actually doing something
Chunking
grouping information into meaningful units
Interference
when one sensory input impedes the process of another
How is inforation encoded in STM
verbal and visual information is stored in words
Maintaining STM
by rehearsal process (repeating info over and over to keep it in STM)
Long Term Memory
portion of memory that is more or less permanent with unlimited capacity
how is information encodeded in LTM
information is stored in meaning
Serial position effect
when asked for a list of unrelated items, we are more likely to to remember the beginning and end of the list (coffee orders)
Maintaining LTM
Pneumonics
techniques that make things easier to remember
Schemata
set of beliefs or expectations about something based on past experiences
Episodic memory
stores personally experienced events “I remember”
Semantic memory
portion of memory that stores general knowledge and facts “I know”
Procedural memory
stores information related to skills and habits, and other motor tasks
Emotional memory
learned emotional responses to multiple stimuli
