What are the two main criteria to consider before a presentation?
Purpose of the presentation and the audience.
State three purposes of a presentation.
To entertain / To inform / To educate / To inspire, motivate or activate / To persuade.
What features should a presentation to entertain include?
Images and videos.
What should a presentation to inform focus on?
Clear explanation without distractions like videos and images.
How should a presentation to educate be structured?
Use examples and go into great depth.
What is the goal of a presentation to inspire?
To fill the audience with a desire to achieve something; may highlight hardships and how to overcome them.
What should a persuasive presentation do?
Convince the audience to take a particular action (e.g., buy a product) and display the subject in a good light.
List three audience characteristics to consider.
Age / How much money they have / Gender / Education level / Lifestyle, culture, or beliefs.
State three features suitable for an adult audience.
Interesting/engaging content / Longer sentences / Some technical language / More text than pictures / Balanced use of white space / Clear readable font / Formal layout / Contrasting colors / Suitable, real images.
State three features suitable for a young audience.
Bright colors / Animations / Videos / Sounds / Cartoons / More pictures than text / Simple wording / Large text fonts / Use of white space to break up text / Games or activities.
Define intellectual property.
The ideas and skills of other people that belong to them (e.g., designs, digital images, music).
What is copyright?
Rights that prevent people from using a piece of work without the creator’s permission.
What are copyright acts?
Laws enacted to protect intellectual property.
Define piracy.
Copying intellectual property that belongs to someone else.
State two principles of software copyright.
Users must not lend/rent/sell the software to others / Must not install on a network unless it’s a network version / Must not modify/plagiarize the software / Must not use coding from the software in your own software.
Why is copyright legislation needed?
Prevents theft of intellectual material / Protects the copyright owner / Prevents plagiarism / Ensures people are rewarded for their work.
State two methods companies use to protect their software.
Require a unique product key during installation / Require user to agree to a license agreement / Use packaging stickers warning against copying / Require the original media to be in the drive / Use a hardware dongle.
How can you identify a presentation aimed at adults?
It uses formal layout, more text, and technical language.
How can you identify a presentation aimed at children?
It uses bright colors, cartoons, animations, and simple words.
What is the main difference between a presentation to inform and one to persuade?
To inform gives clear facts; to persuade tries to convince the audience to take action.
Why is it important to consider the audience’s education level?
To ensure the content and language are appropriate and understandable.
What is one risk of not considering the audience’s culture?
You might use inappropriate examples or offend the audience.
What is the purpose of using white space in a presentation for children?
To break up text and make it easier to read.
Why might a company use a dongle to protect its software?
To prevent unauthorized copying; the software only runs if the dongle is plugged in.
