CHP 16

Question 1

merchandise line

Answer 1

-Describes how many different types of products a store carries and in what assortment.

Question 2

form of ownership

Answer 2

-independent retailer, corporate chain, or contractual systems

Question 3

level of service

Answer 3

-self-service
-limited service
-full service

Question 4

type of merchandise line

Answer 4

-depth of product line
-breadth of product line

Question 5

depth of product line

Answer 5

-The store carries a large assortment of each product item.

Question 6

breadth of product line

Answer 6

-The variety of different product items a store carries.
-scrambled merchandising: Offering several unrelated product lines in a single store.
-hypermarket

Question 7

hypermarket

Answer 7

-form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location.

Question 8

intertype competition

Answer 8

-Competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy.