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Decks in this class (100)
Chp 1
Marketing 1,
4 factors for marketing to occur 2,
Discovering consumer needs 3
12
cards
CHP 1 PT 2
Market segments 1,
Customer relationship era 2,
Production era 3
11
cards
CHP 1 PT 3
Ultimate consumers 1,
Organizational buyers 2,
Utility 3
11
cards
CHP 2
Organization 1,
For profit org 2,
Nonprofit 3
10
cards
CHP 2 PT 2
Core values 1,
Mission 2,
Organizational culture 3
16
cards
CHP 2 PT 3
Diversification analysis 1,
Market penetration 2,
Product development 3
10
cards
CHP 3 Marketing Environment
Environmental scanning 1,
Environmental trends 2,
3 key demographic characteristics 3
16
cards
CHP 3 Pt 2
Technology 1,
Electronic commerce 2,
Internet of things 3
20
cards
CHP 3 PT 3
Social forces 1,
Economic 2,
Competitive 3
18
cards
CHP 5 Consumer Behavior
Purchase decision process 1,
Problem recognition 2,
Information search 3
16
cards
CHP 5 PT 2
Personality 1,
Actual self concept 2,
Ideal self concept 3
16
cards
Chp 5 PT 3
Opinion leaders 1,
Word of mouth 2,
Reference groups 3
13
cards
CHP 5 PT 4
Consumer behavior 1,
Consumer behavior qs 2,
Problem recognition marketer s ro...
19
cards
CHP 6
Business to business marketing 1,
Organizational buyers 2,
Organizational markets 3
13
cards
CHP 6 PT 2
Supply partnership 1,
Organizational buying behavior 2,
Org buying process 2
14
cards
CHP 6 PT 3
B2b marketing 1,
B2c target audience 2,
B2c type of benefit 2
14
cards
CHP 6 PT 4
Does advertising matter in b2b if...,
Jon deere 2,
B2b business transactions far out...
5
cards
CHP 8
Marketing research 1,
5 step marketing research approach 2,
Causal research 3
17
cards
CHP 8 PT 2
Primary data 1,
Data analytics intelligent enterp...,
Data mining 3
16
cards
CHP 8 PT 3
Spotify 1,
Market research 2,
What are the benefits of market r...
16
cards
CHP 9
Market segmentation 1,
Market segments 2,
Product differentiation 3
14
cards
CHP 9 PT 2
Group potential buyers into segme...,
4 bases of segmentation to segmen...,
Psychographic segmentation 3
20
cards
CHP 9 PT 3
Positioning statement 1,
Product positioning using percept...,
Perceptual map 3
15
cards
CHP 10
Product 1,
Good 2,
Nondurable goods 3
13
cards
CHP 10 PT 2
Derived demand 1,
2 types of business products 2,
Support products 3
21
cards
CHP 10 PT 3
Protocol 1,
Insignificant point of difference 2,
Incomplete market and product pro...
19
cards
CHP 10 PT 4
Screening and evaluation 1,
Internal approach 2,
Customer experience management 3
11
cards
CHP 10 PT 5
Diversification analysis ansoff s...,
New products 2,
6 types of new products and servi...
14
cards
CHP 10 PT 6
Glucerna 1,
Develop and scope 2,
Business cases 3
8
cards
CHP 11
Product life cycle 1,
Intro stage 2
2
cards
CHP 11
Product life cycle 1,
Introduction 2,
Growth 3
14
cards
CHP 12
Services 1,
Services 2,
4 i s 3
11
cards
CHP 13
Price 1,
Barter 2,
Barter transactions 3
10
cards
CHP 13 Pt 2
Pricing objectives 1,
Profit 2,
3 objectives of profit 3
10
cards
CHP 13 PT 3
Types of competitive markets leas...,
Pure competition 2,
Oligopoly 3
20
cards
CHP 13 Lec
Price 1,
Price vs value 2,
Identify pricing objectives and c...
10
cards
CHP 14
4 approaches to setting approxima...,
Demand oriented 2,
Skimming pricing 3
17
cards
CHP 14 PT 2
Cost plus fixed fee pricing 1,
Experience curve pricing 2,
Profit oriented 3
17
cards
CHP 14 PT3
Allowances 1,
Trade in allowances 2,
Everyday low pricing 3
11
cards
CHP 14 PT 4
Price fixing 1,
Price discrimination 2,
Predatory pricing 3
6
cards
CHP 14 lec
Skimming ex 1,
Prestige ex 2,
Penetration ex 3
12
cards
exam 2
5cs 1,
Company 2,
Collaborators 3
20
cards
exam 2 chp 9
Market segmentation 1,
Market segments 2,
Product differentiation 3
11
cards
exam 2 chp 9 PT 2
80 20 rule 1,
Customer life value 2,
Personas 3
17
cards
exam 2 chp 10
Product 1,
Durable good 2,
Nondurable good 3
11
cards
exam 2 chp 10 pt 2
Product line 1,
Product mix 2,
Product line extension 3
15
cards
exam 2 chp 14
Demand oriented pricing 1,
Skimming 2,
Penetration pricing 3
16
cards
exam 2 chp 14 pt2
Dynamic pricing policy 1,
Product line pricing 2,
Discounts 3
12
cards
exam 2 chp 13
Price 1,
Price equation 2,
Value pricing 3
15
cards
exam 2 chp 13 pt2
Price elasticity of demand 1,
Elastic demand 2,
Inelastic demand 3
11
cards
exam 2 chp 11
Product life cycle and stages 1,
Trial 2,
Repeat purchasers 3
17
cards
exam 2 chp 11 pt 2
Shrinkflation 1,
Branding 2,
Trademark 3
15
cards
CHP 15
Marketing channel 1,
Marketing intermediaries 2,
Middleman 3
16
cards
CHP 15 PT2
Direct channel 1,
4 most common channels for consum...,
Indirect channels 3
21
cards
chp 15 pt 3
Factors affecting channel choice ...,
Intensive distribution 2,
Exclusive distribution 3
16
cards
chp 15 PT 4
Logistics 1,
Supply chain 2,
Logistics management 2
10
cards
CHP 15 Lec
Distribution channels 1,
How to choose your distribution c...,
Wholesalers 3
11
cards
CHP 16
Merchandise line 1,
Form of ownership 2,
Level of service 3
8
cards
chp 16 pt 2
Retail positioning matrix 1,
Retailing mix 2,
Off price retailing 3
10
cards
chp 16 pt 3
Wheel of retailing 1,
2 outlet now has 2,
4 new form of outlet enter retail...
12
cards
CHP 16 LEC
Retailing 1,
Types of retailing 2,
Store retailing 3
17
cards
Week 11 BTL
Costco 1,
Costco pt 2 2
2
cards
CHP 17
Two market environments 1,
Physical marketplace 2,
Blank 3
10
cards
CHP 17 PT2
0
cards
CHP 17 LEC
Omnichannel retailing 1,
Marketplace 2,
Marketspace 3
16
cards
CHP 18
0
cards
CHP 18 PT 2
0
cards
chp 18 lec
Promotion 1,
Promotional mix 2,
Public relation 2
18
cards
chp 19
Advertising 1,
Pioneering advertisements 2,
Product advertisements 3
15
cards
chp 19 pt 2
Cost per thousand cpm 1,
Different media alternatives 2,
Tv 3
11
cards
chp 19 pt 3
Buyer turnover 1,
Purchase frequency 2,
Forgetting rate 3
11
cards
chp 19 PT 4
Posttests 1,
Aided recall 2,
Consumer oriented sales promotions 3
7
cards
chp 19 lec
Promotional mix 1,
Advertising 2,
Sales promotion 3
16
cards
chp 19 lec
6 steps to make things viral 1,
Social currency 2,
Triggers 3
7
cards
chp 21
Personal selling 1,
Sales management 2,
Relationship selling 2
14
cards
chp 21 pt 2
Prospect 1,
Qualified prospect 2,
3 major presentation formats 2
14
cards
chp 21 pt 3
3 interrelated functions sales ma...,
Sales plan 2,
Sales plan formulation 3
10
cards
chp 21 pt 4
Sales enablement 1,
Marketing automation 2,
Blank 2
9
cards
chp 21 lectures
Why you should care about sales 1,
Good sales is not 2,
Good sales is 3
12
cards
exam 3
5cs 1,
Company 2,
Customers 3
14
cards
exam 3 pt 2
Sd internal 1,
Sd external 2,
Primary data 3
18
cards
exam 3 chp 15
Marketing channel 1,
Agent or broker 2,
Marketing intermediaries 3
15
cards
exam 3 chp 15 pt 2
Intensive distribution 1,
Exclusive distribution 2,
Selective distribution 3
12
cards
exam 3 chp 15 pt 3
Channel captain 1,
Logistics 2,
Supply chain 3
5
cards
exam 3 chp 15 lec
Distribution channels 1,
How to choose your distribution c...,
Senior living example vertical in...
11
cards
exam 3 chp 16
Form of ownership 1,
Consumer utilities 1,
Level of service 2
17
cards
exam 3 chp 16 pt 2
Telemarketing 1,
Direct selling 2,
Retail positioning matrix 3
17
cards
exam 3 chp 16 lec
Retailing 1,
Types of retailing 2,
Store retailing 3
16
cards
exam 3 pt 17
Physical marketplace 1,
Digital marketspace 2,
Interactive marketing 3
18
cards
exam 3 chp 17 lec
Omnichannel retailing 1,
Offline consumer shopping and onl...,
How consumers shop online 2
16
cards
exam 3 chp 18
Promotional mix 1,
Advertising 2,
Personal selling 3
14
cards
exam 3 chp 18 pt 2
Promotion decision process 1,
Percentage of sales budgeting 2,
Competitive parity budgeting 3
12
cards
exam 3 chp 18 lec
Promotion 1,
Public relation 2,
Sales promotion 3
14
cards
exam 3 chp 19
Product advertising 1,
Institutional advertisements 2,
Message creativity 3
14
cards
exam 3 chp 19 pt 2
Informercials 1,
Rich media 2,
Mobile marketing 3
11
cards
exam 3 chp 19 pt 3
Trade oriented sales promotions 1,
Publicity tools 2,
New release 3
12
cards
exam 3 chp 19 lec
Pr ex 1,
Pr 1,
Advertising ex 2
16
cards
exam 3 chp 21
Sales management 1,
Relationship selling 2,
Order taker 3
16
cards
exam 3 chp 21 pt 2
Adaptive selling 1,
Consultative selling 2,
Upselling 3
12
cards
exam 3 chp 21 lec
Sales is not 1,
Sales is 2,
Great salespeople 3
8
cards
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