Organization
-Legal entity that consists of people who share a common mission
-3 types
For Profit Org
-Business firm, privately owned
-Serves its customer to earn a profit so that it can survive
Ex. Target, Nike
Nonprofit
-Serves its customers but does not a profit as an organizational goal
-Goals may be operational efficiency or client satisfaction
Gov’t agencies
-Federal, state, county, or city unit that provides a specific service to its constituents
Strategy
-Choosing what to focus on and what not to focus on in order to deliver value to your consumers and stakeholders
Levels
-Board of Directors
-Corporate Level
-SBU
-Functional Level
Corporate Level
-Where top management directs overall strategy for the entire organization
Functional Level
-Each strategic business unit has one
-Groups of specialists actually create value for the organization
Strategic Business Unit Level
-Subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined target market
-Managers set a more specific strategic direction for their businesses to exploit value-creating opportunities
Cross Functional Teams
-Small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals