Content Analysis

Question 1

What is content analysis

Answer 1

Analysing qualitative data such as interviews books or media by converting it to quantitative data

Question 2

What is the 5 stage process of content analysis

Answer 2

-Collect data
- researcher read data and becomes familiar with it
- researcher identity’s coding units/ behaviour categories
- data analysed through coding units
- tally the amount of times a coding unit appears