Self Report Techniques

Question 1

What are questionnaires

Answer 1

Set of written questions to collect information on a topic

Question 2

What is reliability

Answer 2

Can researchers use the same methods and obtain the same results?

Question 3

What is validity

Answer 3

How much a study represents a truer and accurate description or a measurement

Question 4

What is Representativeness

Answer 4

Researchers should try to ensure that participants reflect the wider society

Question 5

Pros of questionaries

Answer 5

Can be distributed to large numbers of people quickly and cheaply

Question 6

Cons of questionnaires

Answer 6

Can only be filled by people who can read or write and have time and motivation to fill in

Question 7

What are structured interviews

Answer 7

Pre determined questions on a questionnaire delivered face to face

Question 8

Pros of structured interviews

Answer 8

Easily repeated due to standardised questions and can be easily compared

Question 9

Cons of structured interviews

Answer 9

Different interviews may behave differently causing a lower reliability

Question 10

What are unstructured interviews

Answer 10

Interview starts with a general aim and questions and then interviewer guides subsequent questions based on previous answers

Question 11

Pros on unstructured interviews

Answer 11

More detailed info

Question 12

Cons of unstructured interviews

Answer 12

Interviewer requires more skill due to the development of questions on the spot

Question 13

What is social desirability bias

Answer 13

A distortion in the way people answer questions so it puts them in a better light

Question 14

What are semi-structured interviews

Answer 14

Mixture of structured and unstructured questions

Question 15

3 reasons why an interview is better than a questionnaire

Answer 15

-more in-depth responses
-can develop a rapport
-can ask follow up questions
-wider range of people to study- children who can’t read or write

Question 16

3 reasons why a questionnaire is better than an interview

Answer 16

-participant may feel more comfortable as they can’t be judged by an interviewer
-easier to conduct- less time consuming, cheaper=higher sample size =higher population validity= increased representativeness= higher generalisability
-answers easier to analyse and compare

Question 17

Pros of quantitative data

Answer 17

Easier to analyse and compare- spot patterns
Larger sample size= higher population validity

Question 18

Cons of quantitative

Answer 18

Less in depth

Question 19

Pros of Qualitative date

Answer 19

Increased detail= higher validity
Develop a rapport so participants feel more comfortable to answer questions

Question 20

Cons of qualitative data

Answer 20

Harder to analyse
Higher subjectivity
Smaller sample size= less representation