facts about the cold war
-follows end of 2nd world war
-most European colonies gained independence through anti-colonial movements
-dominated by USSR and USA in bipolar era
why do colonies gain independence/ what allowed anti colonial movements
no money to protect and maintain colonies due to economic bankrupt
four main ways of control
-political control
-economic control
-cultural control
-military control
what political control
-preventing spread of communism through containment
-development support through aid
whats economic control
-through use of IGOs e.g. world bank (often with strings attached -dependency theory)
what is cultural control
globalisation of sport, media, music (TNC driving force)
whats military control
-used to exercise influence
when did the USA become the main global power (Uni power)
after collapse of soviet union
what is hegemony
term used to describe dominance of a super power (the hegemonic power) over other countries
what is cultural hegemony
ability to influence opinion without resorting to direct force
-people accept values as common sense
who argued people follow cultural hegemony due to “ common sense”
-Gramsci
how is the “common sense” view projected and reinforced
-education systems teaching particular ideology
-religion (subtly reinforced political ideology)
-music, television, film
-news media controlling message
the USA’s reach global in terms of culture and media
-Disney, pixar, McDonald’s, KFC