strategic considerations (LFPSWOT- let’s fuckin piss)
level of visibility
field of influence
partnership opportunities
strengths
weaknesses
opportunities
threats
what level of visibility do we want on the uOttawa campaign?
high
what is the field of influence for the uOttawa comms campaign?
ottawa area
tactics (TVSPPESO- tv sounds perfect PESO)
timing
vehicle for announcement
spokesperson
role of partners
paid media
earned media
shared media
owned media
who are the partnerships with the uOttawa comms campaign?
alumni, guidance counsellors
what 3 groups are considered in the public environment section?
critics, supporters, public attitudes
what is diologic communication?
people communicating their views while staying open to others
3 sources of cultural intelligence
cognitive, physical, emotional
what was a cultural barrier to the bidet PR campaign?
low familiarity and social taboo
3 types of organizational crises
victim, accident and preventable
5 reasons to write well in PR
- relationships
- influence and persuasion
- goals and objective
- reputation management
- impression management
