what are the 2 largest associations for professional communicators?
CPRS (Canadian pr society)
IABC (international association of business communicators)
what is identified as one of North America’s first PR stunts?
the Boston tea party
what organization type is associated with two-way symmetrical communication?
hospitals
4 major motivations for PR
recruitment, legitimacy, agitation, advocacy
what brand is known for its exceptional content marketing?
red bull
4 models of PR throughout history
press agentry, public information, two-way asymmetrical, two-way symmetrical
heritage of public relations (3 categories)
religion
education (+ nonprofit and reform)
politics (+ government)
an example of technological convergence
the black box fallacy
an example of cultural convergence
the mcdonaldization of america
an example of economic convergence
omnicom (who acquired Ketchum)
an example of professional convergence
pr, advertising, marketing and online services are all combined
what is the situational theory of publics?
the theory that the activity of publics depends on their levels of involvement, problem recognition, and constraint recognition
