impacts are the broadest, furthest reaching results of PR efforts, and are the most difficult results to attribute to specific program efforts. John must assess which impact of his recycling program will most likely accurately measure the results. what is most likely to do that?
an estimate is determined of the amount of landfill space saved
Richard is researching his handwashing campaign in 100 primary schools, and knows before his research that 5% of children washed their hands before eating. This tactic is called ____ and is different from measuring campaign outcome
benchmarking
Wayne’s PR firm gave advice to a car company that manufactured defective airbag systems, and suggested they offer a genuine apology and a promise to make things right for customers. What crisis response strategy is this?
rebuild strategy
What is the difference between outcomes, outtakes, and impact? How do they go together?
outtakes are how well people understand your messages
outcomes are observable changes in peoples beliefs/attitudes/behaviour
impacts are campaign contributions to broader social, political, or economic goals.
All three reflect the impacts of PR campaigns
