Context - historical period
The antebellum period - The antebellum period refers to the era between the War of 1812 and the start of the American Civil War in 1861. It was characterized by intense sectionalism, the expansion of slavery in the South, and rapid economic changes.
context - Bathes relating to context
the antebellum period is a cultural code.
french renaissance can be seen behind the dancers in the plantation house.
the use of paintings of black women was used to blackify the mansion according to Melina the director
context - what does reapropriation mean
it means to claim the things that were once used against them.
context - how can hall be used to analyse formation
he states that media producers who want to challenge pre-existing negative stereotypes generally have to create new meanings - Transcoding
context - what ideology does Beyonce encode -
Beyonce encodes an ideology of black empowerment by reappropriating iconography associated with slavery and derogatory terms.
context - what term did Beyonce reappropriate and what was the whole quote
‘Bama’ - recent arrivals to DC’s black neighbourhoods.
'’My daddy Alabama, momma Louisiana’’, ‘‘mix that negro with that creole make a Texas Bama’’
context - what does Beyonce invert during the music video
she inverts racial hierarchies and the inequalities of power which were present during the antebellum period.
context - how can Levi Strauss be used in relation to race
formation reinforces binsry oppositions between races by perpetuating a sense of otherness and constructing a clear divide based on racial lines.
Historical context - What is the main movement that is shown in formation
the civil rights movement - The civil rights movement was a mass social and political struggle, largely in the 1950s and 1960s, aimed at ending legal racial segregation and disenfranchisement against African Americans
historical context - what does the empty pool scene intend to highlight
the empty pool is similar to the monson motor lodge incident where a male poured acid into a pool full of black people.
historical context - beyonces fist in air
this gesture code signifies the black power salute and aligns herself with the civil rights activists of the past.
historical context - when was formation by beyonce released
February 6th 2016 - one day before her performance at Superbowl 50.
historical context - when is hurricane Katrina referenced and what is its significance
The initial images of Beyonce crouched on top of a new Orleans police car in Katrina flood waters places the curse of slavery in more recent memory. this is the legacy of slavery here and now - the curse takes form of systematic injustice.
historical context - how does beyonce challenge political zeitgeists
she challenges colonial discourses and critiques the exploitation and discrimination of black people.
historical context - how does the video use political zeitgeists
the video taps into political zeitgeists of the time through using cultural codes - ‘‘stop shooting us’’ - new Orleans police car - challenging racial hierarchies.
historical context - how does the video reference issues with BLM.
The black boy dancing - not seen as a threat to audience - however armed police all around him connoting stereotyping.
Media language - key music video conventions
- demonstrates genre conventions.
- relationship between lyrics and visuals.
- relationship between artist and audience.
- voyeurism being used.
- intertextual references.
media language - visuals - police car scene uses referential and cultural codes to highlight -
the responsibilities of the police to protect its citizens.
media language - visuals - cultural references to Malcom x and crucifixion
black youth arms out to side with police - references Jesus on cross.
Malcom x who is a civil rights activist is shown on the football field when the cheerlead team form and x. also their black panther costume codes reinforce BLM.
media language - what does ‘‘okay ladies now lets get in formation’’ show
technical - long shot - shows everyone
visual - arms joined round eachothers backs
it represents black women as united, powerful and in control. - it positions black women as leaders of movement, reinforcing the strength of black identity.
media language - what does ‘‘my daddy Alabama, Mumma Louisiana, mix that negro with that creole make a Texas Bama’’ connote
technical - canted tilt shots zooming out - weird feeling
visual - strange dancing - makes it seem not normal. in plantation house
connotes pride in black heritage, emphasising regional routes in south America, celebrating blackness as complex and diverse.
media language - what does ‘’ when he fuck me good, i take his ass to red lobster, cause i slay’’ connote
technical - close up also montage to man eating on street
visual middle fingers + man eating on street - constructs a hierarchy
it connotes female independence, confidence and control. - it reverses traditional norms as women are making decisions.
red lobster is seen as ordinary black pleasure and reward.
media language - what does ‘’ if he hit it right, i might take him on a flight on my chopper, i slay’’ connote.
technical close up
visual - middle fingers up to camera
it connotes wealth and independence and control. it suggests Beyonce’s high status and success.
representation gender and ethnicity - how does she encode a ideology of black empowerment
she encodes an ideology of black empowerment through reappropriating iconography associated with slavery - plantation house, antebellum dresses.
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Times and the mirror36
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riptide35
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Formation32
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superhuman Representation23
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Section B Black Panther Audience And Industry51
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Tide Section B Audience22
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Superhuman Section B Audience17
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Newspapers Section B21
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I, Daniel Blake Section B54
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Hyhgp Audience And Industry23
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