Superhuman Section B Audience

Question 1

Gunfire sound bridge with alarm clock

Answer 1

Wakes up from a dream alarm clock creates a sense of normality which the audience can relate to

Question 2

When you work and sweat and you bet that you train to a buzzsaw

Answer 2

During FaceTime with daughter and it’s the music in the background

Question 3

Jodie Kade sings happy birthday to his daughter she push his phone away and says where did you go?

Answer 3

Shows Jodie commitments to the Paralympics, which is a positive representation of disability

Question 4

If you haven’t got it, put him in a ring Joe

Answer 4

Paired with a extreme close-up of inside of the Man on the bench press his body showing his insides meaning that he’s built the same as other humans are

Question 5

Something new to punch let me have a swing Joe

Answer 5

Cuts to bruises and cut montage

Question 6

Channel 4 key quotes

Answer 6

Inspire change
Challenge stereotypes
Bringing disability into the mainstream
Reach New and bigger audiences
Improving societies, perceptions of disabled people
For in five said that their attitudes towards disabled people change for the better

Question 7

Audience profile
Demographic

Answer 7

Age 15 - 55
Gender all
Geodemographics British
Socio economics all
Et cetera, able and disabled audiences

Question 8

Audience profile

Psychographics

Answer 8

VALS reformer and explorer
Other consumption habits, Olympics and sporting events and Channel 4 content

Question 9

Key fact for audience response

Answer 9

65% of viewers felt that the coverage of the Paralympics had a positive impact 

Question 10

Marketing campaign

What did Channel 4 do to show that paralympians were human?

Answer 10

“ showed what made them human”

They collected daily insights from the paralympians during their training

Question 11

Campaign

What did Channel 4 use well-known magazines for?

Answer 11

They used them for reviews on the advert as a act of credibility

Question 12

Campaign
Why did Channel 4 use TikTok Instagram and Twitter to spread awareness?

Answer 12

To create digital convergence to target larger audiences

Question 13

What quote was used for traditional marketing in newspapers and bus stops?

Answer 13

“ it’s rude not to stare”

Question 14

Campaign

What quote was given by the guardian

Answer 14

“ many disabled people felt it did more harm than good” - shows a negative representation of able-bodied people

Question 15

Hall and Hartley and Fitz greetings

Negotiate

Answer 15

All states that negotiated readers appreciate the attempt to positively represent disabled people but may feel the representation is reinforcing an unhelpful supercrip trope

Hartley and Fisk saying negotiated readings, maybe from disabled people who are not paralympians

Question 16

Hall and Hartley and Fisk readings

Oppositional

Answer 16

Oppositional readers may actively reject the message about disabled people being represented positively

Hartley and Fisk say oppositional readers are ablest people who do not support diverse representations

Question 17

How does the ad create a personalised effect on the audience?

Answer 17

The. “You are what your backstory is “ and the repetitive use of direct adjectives speaks to the audience directly and may make audience feel comfortable and accepting of their disabilities and other peoples