Who was riptide made by
vance joy
genre and context - narrative
riptide music video is unusual, it rejects narrative and lacks spectacle or special effects - the video was used to encode uniqueness.
genre and context - lyric and visual significance
there is a hyper illustration of the lyrics - it shows the lyrics visually in some scenes.
genre and context - repeated sequences
disjuncture is constructed through repetition of image sequences - they have no obvious place in the narrative - e.g. ice lollies becoming unstuck
genre and context - no relationships built
normally videos feature the artist to build a relationship between the audience and the artist. However riptide does not feature vance joy meaning no relationship is built - however the uniqueness may build this instead
genre and context - voyerism
whilst riptide does not offer a voyeuristic relationship between the artist and the audience, the video repeatedly shows a woman being watched
genre and context - intertextuality
riptide is inspired by the 1970’s aesthetic with direct references to the 1973 wicker man.
genre and context - conventions. cultural and referential codes (barthes)
the video is produced like a short film - montage of images.
however it also uses conventions of film such as subtitles and billing block - making the video postmodern.
genre and context - iconography. cultural and referential codes
riptide references to other film genres - iconography referencing 1970’s horror and western films
surrealism - what is surrealism
the 20th century avant garde movement - it rejected a rational vision of life, this was often achieved through irrational juxtaposition of images.
Economic context - budgets
many bands start with low budgets - then the videos arguably increase in scope and production levels as the band grows. - however riptide received 555 million views.
representation of hands
Hands - hands can generate both intense pleasure and intolerable pain.
the representation of wounded and severed hands represents castration anxiety - the injured hands commonly shown are male.
how are female hands identified
female hands are identified by the visual code of nail polish - belonging to victims.
scenes with female hands
'’taken away to the dark side’’ - unresponsive hands being dragged away. also the ouji board scene . and the violent attack in which a female hand got stabbed. hand that gives permission to objectify girls.
how are Male hands shown and what scenes can they be seen in
male hands appear more active, signifying a sense of control,
the shot of the male hand supports the idea that male hands bring pain.
the cutting of aloe vera can be seen as a metaphor for castration - bringing pain
representation of women - visual
beach
the scene which the female can be seen undressing on the beach - connotes voyeurism - being sexualised for the male gaze - blonde, slim ect.
representation of women - tree scene
a female is tied up on a tree and manages to escape from the ropes - man holding her captive - places her in a submissive position.
representation of women - stab
womens hand being stabbed - red nails - sexualised and stereotypical - women victim of violence.
representation of women - singing
woman singing - ‘’ i love you, when your singing that song and i got a lump in my throat cause your going to sing the words wrong’’ - her lips dont match with the lyrics - subtitles show the wrong word.
Media language - camera work
the video uses a lot of close ups - looking at gun, lollipop ect.
there alot of whip-pans throughout the video.
the use of canted angle shots when the girl runs away - signifies a riptide how its like a vortex. - confession increases as song progresses
Media language - song performer
1st shot - ‘star’ is glamourus nd performing the lipsinc.
2nd - subtitles show with spelling mistakes - makeup is smeared.
3rd - look of distress and crying
4th - now blood coming from her neck - connoting violence because she sung it wrong.
5th - blood gone but holding neck - not conventional of a music video lipsync
intertextuality within the video
opening - billing block - reference to film industry.
dragging away - reference to horror films.
vhs tape - reference to film industry.
cowboy - reference to western films.
packing suitcase - reference to wes anderson.
almost becomes a short film with all the references.
example of literal imagery
'’all my friends are turning green’’ - denotation his friends are turning to money and financial rewards. connotation his friends are envious of his success.
media language - editing and intertextuality - montages
montage - use of disparate images invites audiences to interpretation. - eg - when there is a close up of two characters on a car then they turn their head to look at something but then it cuts to a photo of money.