What kind of data is being studied here?
Numerical data
Research questions of quantitative data
Descriptive and exploratory
With the goal of obtaining numerical objective data in order to show the relationships between variables
4 types of design of quantitative studies
Descriptive
Correlational
Quasi- experimental
Experimental
Descriptive designs
Aim is to gain as much info as possible on something
To generate new theories/ understand a phenomenon
when is descriptive designs used?
In supplement/ conjunction with other methods
Value neutrality
When descriptions are objective based on a singular reality
So any observer would reliably describe it the same way
Episteic virtues
Scepticism
Uncertainty
Correlational designs
Identifying patterns and associations between variables
Correlations can be…
Descriptive of a relationship
Inferential to make predictions on what to assume in a wider context based on the data
Induction inferences
If the sample is likely to exist in wider population
Abduction
Explaining what relationship between variables could be caused by
Why complete correlations?
Cannot run an experiment if it would be unethical or not feasible
But we can find a relationship betwee instinces that occurred in real life
Why does correlation not imply causation?
Alternative explanations that mean 2 variables appear in relation to each other:
By chance
Unknown variables cause these
Limitations of correlational research
Does not tell us about causality or directionality
Correlations can be confounded by other variables
How can we ensure a correlation is valid?
Control for confounding variables
Experimental designs aim
To establish a cause and effect relationship
Steps of an experiment
Formulate a hypothesis
Test it - manipulate the IV at different levels
Measure any changes in the DV
Confounding variable
A variable that varies with the changing IV at different levels that may impact the measured dependent variable
What must true experiments require?
Manipulation of IV at different levels
Random assignment to groups
Comparison between grous
Control over external factors to keep things constant in all conditions
Extraneous variables
Anything other than the independent variable that may affect the dependent variable
Levels of the independent variable
At different values the IV is manipulated throughout at different conditions to measure how DV varies with changing IV
Strengths of experimental design
Allows us to statistically work out likelihood of observing differences because everything is quantified
Identify causal relationships
Infer to wider population (make generalisation)
Allows for study replication
Control group
A condition in which the IV is not manipulated to find a baseline measure we can compare experimental conditions too
Limitations of experiments
Unethical to manipulate certain variables
Artificial lab environments means results lack ecologival validity
Uknown extraneous/ confounding variables we have not been able to control for may affect DV
Can never be certain the only difference between conditions is what we manipulated - human error or randomisation causes error?????
Reactivity effects - behaviour is impacted as result of knowing they are in a study