Factorial Experiments
Experimental designs in which 2 or more independent variables are manipulated at the same time (these permit the examination of interactions)
Advantages of Factorial Designs
Main Effects
The separate effect of each independent variable AVERAGED over the levels of the other independent variable (AVERAGED EFFECTS).
EX…Psychotherapy (CBT, BT, & Waitlist) vs. Medication (No Meds, Half-dose, & Full Meds)
Simple Effects AKA Simple Main Effects
The variability among the treatment means are associated with one independent variable (Psychotherapy) at a particular level of the other independent variable (Medication)
Interaction
When the effect of one of the independent variables on the dependent variable is not the same at all levels of the second independent variable.
The main effect is NOT representative of the corresponding simple effects and does not accurately describe the data.
Factorial Design
WSD: Highest power, no individual differences, smallest number of subjects, largest carryover effects
MSD: Middle power, middle individual differences, middle number of subjects, middle carryover effects
BSD: Lowest power, largest individual differences, largest number of subjects, no carryover effects