Lecture 3 Flashcards

(9 cards)

1
Q

What are the 3 qualities that make business writing different from other writing?

A

-purposeful
-economical
-audience oriented

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2
Q

What are the 5 elements of stage 1: planning

A

Goals
Audience
Information
Analysis and organization
Form, channel and format

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3
Q

What are the 3 categories of business communication?

A

Internal operational
Personal
External operational

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4
Q

Who are the 3 types of audiences to consider in business writing?

A

Primary
Secondary
Hidden audiences

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5
Q

What are 3 types of organizational structure that can affect communication.

A

Hierachal
Flat
Matrix structure

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6
Q

What are some characteristics that’s affect organizational structure?

A

Purpose
Customer base
Size and structure
Geography
Diversity
Values and management style

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7
Q

What’s is an example of a form with high richness in communacation?

A

Face to face or phone conversations

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8
Q

What are the components of a formal business letter

A

Return adress
Date line
Inside address
Salutation
Body
Complimentary close
Signature block

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9
Q

When is email appropriate as a communication channel

A

Short requests
Multiple receivers
Messages that must be archived
Cover for attachments

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