1
Q
What is persuasion?
A
The ability to make people do what you want them to do
2
Q
What are the 3 writing situations?
A
Routine
Persuasive
Negative
3
Q
What are the 3 steps to breaking down the wall?
A
Anticipate resistance
Reduce resistance
Make request
4
Q
What are the 5 steps of the indirect strategy for persuasive writing
A
Gain attention
Incite desire
Reduce resistance
Announce main point
Motivate action
5
Q
What does AIRA stand for?
A
Gain Attnetion
Build Intrest
Reduce resistance
Motivate Action
6
Q
A
7
Q
What are 3 ways proposals can be categorized?
A
Internal vs external
Informal vs formal
Solicited vs unsolicited
8
Q
What 3 criteria’s are often used to evaluate proposals?
A
Desireability
Qualifications
ROI
Communications 100
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