What 2 elements combine to create persuasion?
How people think + how people decide
What are the 7 principles based on cialdini?
Reprocess
Scarcity
Authority
Consistency
Liking
Consensus
Unity
What is the concept of reciprocity?
Feel obligated to give when they have received
What’s is the concept of scarcity?
Perceived scarcity or lack increases demand
What is the concept of authority in persuasion?
People follow credible knowledgeable experts
What is the concept of consistency in persuasion?
People like consistency ask for small commitments.
What’s is the concept of liking?
People prefer to say yes to Poole they like. Find similarities and give compliments
What is the concept of consensus?
People base their behaviour based on what others are doing
What is the concept of unity
People are more likely to listen to those with a shared identity
What are the 3 main persuasive strategies?
Ethos
Pathos
Logos
What is Ethos?
Appeals based on authority and credibility ( experts, celebrities, )
What is pathos?
Appeals to emotion ( status, ego or sensory feelings)
What is logos?
Appeals to reason and logic
(Facts, data, evidence)
