Which of the following is not one of the 6 strategic business objectives of information system?
a. New products and services
b. Improved decision making
c. Competitive advantage
d. Improved employee morale
e. Survival
d. Improved employee morale
Veizon’s use of a web-based digital dashboard to provide managers with precise real-time information enabled it to improve which of the following?
a. Compliance with regulations
b. Managerial decision making
c. Efficiency in creation of new products
d. Employee morale
e. Intimacy with its suppliers
b. Managerial decision making
Which of the following may lead to competitive advantage?
1. New products, services and business models
2. Charging less for superior products
3. Responding to customers in real time
a. 1 only
b. 1 and 2
c. 2 and 3
d. 1 and 3
e. 1,2 and 3
e. 1,2 and 3
- Việc đổi mới sáng tạo (innovation) luôn là yếu tố cốt lõi để tạo lợi thế cạnh tranh. Khi một doanh nghiệp ra mắt sản phẩm/dịch vụ mới hoặc mô hình kinh doanh mới mà đối thủ chưa có.
- Đây là chiến lược chi phí thấp (cost leadership) trong mô hình cạnh tranh của Michael Porter
- Phản hồi nhanh chóng giúp:
* Tăng sự hài lòng và trung thành của khách hàng
* Giảm nguy cơ mất khách vào tay đối thủ
* Tăng khả năng giữ chân và mở rộng thị trường
A firm that invests in an information system because it is a necessity of doing business does so because it is seeking to achieve which of the following business objectives?
a. Operational excellence
b. Improved decision making
c. Competitive advantage
d. Customer intimacy
e. Survival
e. Survival
Survival (Sống còn) ở đây được hiểu là:
Doanh nghiệp không đầu tư thì sẽ bị loại khỏi cuộc chơi.
Chứ không phải vì muốn tốt hơn, nhanh hơn hay thân thiện hơn – mà là để tồn tại.
The Mandarin Oriental’s use of computer systems to keep track of guests’ preferences is an example of which of the following?
a. Improved flexibility
b. Improved decision making
c. Improved efficiency
d. Customer intimacy
e. Operational excellence
d. Customer intimacy
Competitors were seeking which of the following business objectives when they rushed to provide ATMs after Citibank introduced the first ATMs in New York?
a. Improved efficiency
b. Customer and supplier intimacy
c. Survival
d. Competitive advantage
e. Improved decision making
c. Survival
Which of the following is the key business metric behind the technologies implemented by Kroger, as discussed in the chapter-opening case?
a. Higher customer satisfaction levels
b. Survival
c. Improved employee morale
d. Improved decision making
e. Reduced cost of supplies
a. Higher customer satisfaction levels
Which of the following is an example of a business using information systems to create a new product?
a. Walmart’s RetailLink system
b. The Mandarin Oriental’s use of computers to keep track of guest preferences
c. Verizon’s use of a web-based digital dashboard to provide real-time company information for managers
d. Apple’s creation of the IPod
e. Kroger’s use of sensors to monitor cold food storage temperatures.
d. Apple’s creation of the IPod
Câu hỏi hỏi về tạo ra sản phẩm mới bằng hệ thống thông tin, và trong số các ví dụ thì chỉ có:
D) Apple’s creation of the iPod là đáp ứng yêu cầu đó.
Còn Mandarin Oriental chỉ là… đỉnh cao chiều khách, chứ không phải Steve Jobs.
Walmart exemplifies the power of information systems coupled with state-of-the-art business practices and supportive management to achieve which of the following?
a. New products and services
b. Operational efficiency
c. Survival
d. Customer intimacy
e. Competitive advantage
b. Operational efficiency
Operational efficiency (Hiệu quả vận hành) nghĩa là doanh nghiệp thực hiện công việc nhanh hơn, rẻ hơn, ít lãng phí hơn — và Walmart chính là ví dụ huyền thoại trong sách giáo trình IS luôn.
Walmart là ví dụ chuẩn chỉnh của việc dùng hệ thống thông tin + quy trình tốt + quản lý hỗ trợ để đạt:
➡️ B) Operational efficiency
Walmart không cần làm khách hàng “feel special”, họ chỉ cần khiến mọi thứ “rẻ – nhanh – chuẩn – liên tục.”
Và đó chính là sức mạnh của… hiệu quả vận hành.
To make sure they stock clothes that their customers will purchase, a department store implements a new application that analyzes spending levels at their stores and cross-references this data to popular clothing styles. Which of the following business objectives is this information intended to support?
a. Customer intimacy
b. Survival
c. Operational excellence
d. Improved decision making
e. New products and services
c. Operational excellence
Which of the following statements about digital firms is not true?
a. In digital firms, time shifting and space shifting are the norm
b. Today, most firms are fully digital
c. Digital firms offer extraordinary opportunities for flexible global organization and management
d. Digital firms sense and respond to their environments more rapidly than traditional firms
e. Digital firms have more flexibility to survive in turbulent times.
b. Today, most firms are fully digital
time shifting: làm khi nào cũng được
space shifting: làm ở đâu cũng được
A firm that must invest in new information systems capabilities in order to comply with federal legislation is investing to achieve which business objectives?
a. Customer intimacy
b. Operational excellence
c. Survival
d. Creation of new products
e. Improved decision making
c. Survival
The enormous volume of data generated by Internet activity, such as web traffic, email, and social media is reffered to as
a. IoT
b. The mobile digital platform
c. Big data
d. Cloud computing
e. Business intelligence
c. Big data
Which of the following is not one of the current changes taking place in information systems technology?
a. Growing business use of big data
b. Growth in cloud computing
c. Growth in the PC platform
d. Emerging mobile digital platform
e. Increased usage of data generated by the IoT
c. Growth in the PC platform
Thomas Friedman’s description of the world as “flat” refers to:
a. The flattening of economic and cultural advantages of developed countries
b. The use of the Internet and technology for instantaneous communication
c. The reduction in travel times and the ubiquity of global exchange and travel
d. The growth of globalization
e. The increased use of global currencies
a. The flattening of economic and cultural advantages of developed countries
Thế giới phẳng” = Nền kinh tế toàn cầu nơi mọi người, dù ở đâu, cũng có thể cạnh tranh và cộng tác ngang hàng với người ở bất kỳ đâu khác.
True or False
Creating a marketing plan is an example of a business process
True
What are the main changes taking place in organizational use of information systems? Which of these do you think is having the greatest impact on businesses?
- Businesses using social networking platforms to deepen interations with employees, customers and suppliers.
- Telework gaining momentum in the workplace, with growing numbers of people working away from a traditional office
- Co-creation of business value, with the sources of business value shifting from products to solutions and experiences and from internal sources to networks of suppliers and collaboration with customers.
The increase in collaboration is having the greatest impact, as customers are essentially gaining greater control in determining the end product
The three activities in an information system that produce the information organizations use to control operations are
a. Information, research and analysis
b. Input, output and feedback
c. Data, information and analysis
d. Data analysis, processing and feedback
e. Input, processing and output
e. Input, processing and output
RFID sensor-generated data on stored food items such as storage location is an example of:
a. Raw input
b. Raw output
c. Customer and product data
d. Sales information
e. Information systems
a. Raw input
RFID sensor-generated data là những dữ liệu thô, chưa qua xử lý, do cảm biến RFID thu thập được. Ví dụ như: “Hộp sữa A đang ở kệ số 3, nhiệt độ là 4°C” → thông tin này mới chỉ là dữ liệu đầu vào gốc (raw input).
The total number of food items with storage temperatures problems is an example of which of the following
a. Input
b. Raw data
c. Meaningful information
d. Feedback
e. Processing
c. Meaningful information
Dữ liệu đã được xử lý, phân tích → trở thành meaningful information → có thể dùng ra quyết định hoặc báo cáo.
Output
a. Is feedback that has been processed to create meaningful information
b. Is information that is returned to appropriate members of the organization to help them evaluate the input stage
c. Transfer processed information to the people who will use it or to the activities for which it will be used
d. Transfer data to the people who will use it or to the activities for which it will be used
e. Converts raw input into a meaningful form
c. Transfer processed information to the people who will use it or to the activities for which it will be used
Converting raw data into a more meaningful form is called
a. Capturing
b. Processing
c. Organizing
d. Feedback
e. Analysis
b. Processing
In a hierarchical organizations, the upper level consists of
a. Scientists
b. Senior management
c. Professional employees
d. Data workers
e. Knowledge workers
b. Senior management
senior management -> middle management -> operational management
The fundamental set of assumptions, values and ways of doing things that has been accepted by most of a company’s members is called its
a. Culture
b. Environment
c. Atmosphere
d. Business process
e. Mission
a. Culture
