ML Upper-Intermediate

Question 1

Маркетинговое управление/микс (правило 4х “П”)

Answer 1

The marketing mix. The combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion). To create a persuasive marketing mix to get them to buy.

Question 2

Маркетинговая стратегия

Answer 2

A marketing strategy. A successful marketing strategy.

Question 3

Стратегия свободного рынка

Answer 3

Laissez-faire strategy (often leads to rapid innovation and market adaptation). The idea that businesses should be free to develop without the involvement or control of government. Also, The idea that people should be free to choose how to do things, without too much control from someone in authority

Question 4

Адaптация к рынку, к рыночным условиям

Answer 4

Market adaptation

Question 5

Охват рынка (распространение)

Answer 5

Market penetration. A process in which a product or brand becomes bought, used, or known by more and more people. (enhance/gain/increase market penetration. We gained market penetration but it remains very low at 0.56%)

Question 6

Сегментация рынка

Answer 6

Market segmentation. The dividing of all possible customers into groups based on their needs, age, education, income, etc. Proper market segmentation can increase customer satisfaction and loyalty.

Question 7

Product placement

Answer 7

A form of advertising in which a product appears or is mentioned as part of a film or television programme. I noticed the product placement during the music video; it felt quite natural.

Question 8

Особенность продукта

Answer 8

A product feature

Question 9

A customer profile

Answer 9

A description of a business’s typical customers. Massimo Dutti’s target customer profile includes ages 25-40, for women, and 25-50 for men.

Question 10

Удержание клиентов

Answer 10

Customer retention. Mobile apps can dramatically improve customer retention. customer retention rate has remained steady at 82%.

Question 11

Клиентская база

Answer 11

Customer base [beɪs]. The firm decided to build up its customer base through aggressive advertising.

Question 12

Позиционирование бренда

Answer 12

Brand positioning [pəˈzɪʃənɪŋ]. A company’s decision about how a product is marketed in relation to its other products, and to competitors’ products

Question 13

Относительно чего-то (друг друга, другого бизнеса, продуктов)

Answer 13

In relation to (each other, other businesses, products)

Question 14

Индивидуальность бренда, идентичность

Answer 14

Brand identity [aɪˈden.tə.ti]. A set of ideas and features that a company wants people to connect in their minds with its products or brand. The company has created a new brand identity.

Question 15

Расширение бренда

Answer 15

Brand extension. The process of using an existing brand name to introduce new products or services.

Question 16

Отозвать (деньги, продукт, предложение)

Answer 16

Withdraw. Eleven million bottles of water had to be withdrawn from sale due to a health care.

Question 17

Минус, недостаток

Answer 17

Drawback

Question 18

Донести (мысль), передать. to express a thought, feeling, or idea so that it is understood by other people

Answer 18

Convey [kənˈveɪ]. I tried to convey in my speech how grateful we all were for his help

Question 19

A mature market, industry or product … (definition)

Answer 19

A mature market, industry, or product has stopped growing or developing as fast as it did when it was new. If a firm is in a mature market, it will be hard to generate growing returns to shareholders (акционер)

Question 20

Конкурентное преимущество

Answer 20

competitive advantage

Question 21

Способность, возможность (the ability or power to do something)

Answer 21

Capability [keɪpəˈbɪləti]. They have the capability to double their exports [ˈek.spɔːt]. Many retailers are struggling because they expanded beyond their capabilities.

Question 22

Информационный документ (a document that gives information to someone about something that they need to know or do)

Answer 22

A briefing paper. This briefing paper explains the law in simple language.

Question 23

Новый отдел по работе с клиентами

Answer 23

New customer relations department

Question 24

Высококонкурентный рынок мобильных телефонов

Answer 24

Highly competitive mobile phone market

Question 25

Чрезвычайно подробный отчет о продажах

Answer 25

Extremely thorough sales report ([ˈθʌr.ə] - UK, [ˈθɝː.oʊ] - US)

Question 26

Невероятно успешный запуск продукта

Answer 26

Incredibly successful product launch

Question 27

Растущая конкуренция в маркетинговой среде

Answer 27

Increasingly competitive marketing environment

Question 28

Роскошный

Answer 28

Luxurious [lʌɡˈʒʊə.ri.əs]

Question 29

Укреплять отношения

Answer 29

To cement relations [sɪˈment]. If you cement an agreement or relationship, you make it unlikely to change.

Question 30

Развивать/строить отношения

Answer 30

Cultivate relations [ˈkʌl.tɪ.veɪt]. You make a special effort to establish and develop it, because you think it might be useful to you.

Question 31

Устанавливать отношения

Answer 31

To establish relations.[ɪˈstæb.lɪʃ] He had difficulty establishing close relationships with anyone. There is a need to establish effective communication links between staff, parents, pupils...

Question 32

Способствовать/ содействовать развитию, укреплению

Answer 32

To foster. The idea is to foster cooperation between small businesses in the local area (Идея заключается в содействии сотрудничеству между малыми предприятиями на местном уровне). foster relations between the two countries

Question 33

Восстановить (отношения, репутацию)

Answer 33

To restore relations, reputation [rɪˈstɔːr] [rep.jəˈteɪ.ʃən]. The firm is battling to restore its reputation after the scandal.

Question 34

Возобновить (after a pause)

Answer 34

To resume [rɪˈzjuːm]. He stopped to take a sip of water and then resumed speaking. Resume relations, meeting

Question 35

Ставить под угрозу

Answer 35

Jeopardise [ˈdʒep.ə.daɪz]. She knew that by failing her finals she could jeopardize her whole future. jeopardise relations, economic recovery

Question 36

Разорвать отношения

Answer 36

To sever relations [ˈsev.ər]. The US severed diplomatic [ˌdɪp.ləˈmæt.ɪk] relations with Cuba [ˈkjuː.bə] in 1961. The company has severed its connection/links/relationship/ties with its previous partners.

Question 37

Ухудшить, испортить отношения

Answer 37

To sour relations [saʊər]. Meeting clients unexpectedly can sour a relationship.

Question 38

Подорвать отношения

Answer 38

To undermine relations. Criticism just undermines their confidence - критика только подрывает их уверенность. He's been trying to undermine her position by spreading rumours about her.

Question 39

Забастовка на нашем заводе в прошлом году на несколько недель остановила/прервала производство.

Answer 39

A strike at our factory last year disrupted production for several weeks.

Question 40

Ломбард

Answer 40

Pawnbroker [ˈpɔːnˌbrəʊ.kər]. A person who lends money in exchange for someone's valuable possession. If the person who borrowed the money does not pay it back by an agreed time, the pawnbroker can sell the possession

Question 41

Залог. Something valuable that is given to a person or organization that has lent you money, which they can keep if you fail to pay back the loan (LAW)

Answer 41

Pledge (also = to make a serious or formal promise to give or do something). He left his car as a pledge that he would return with the money.

Question 42

Залог. Обеспечение. Property that someone borrowing money will give to the loan company, if he or she cannot pay the debt (FINANCE)

Answer 42

Collateral [kəˈlætərəl]. if you take out a loan or mortgage to buy a car or house, the loan agreement usually states that the car or house is collateral that goes to the lender if the sum isn't paid.