STAGES OF PREVENTION: PRIMORDIAL
HEALTH PROMOTION
Primordial prevention is often considered synonymous with health promotion; however, by strict definitions, that is not entirely accurate. Primordial prevention consists of risk factor prevention/reduction through social and environmental changes for the entire population. These changes tend to be accomplished through policy and law changes. In addition to the aforementioned, health promotion helps individuals increase their control over their health, by promoting skill development and healthy habits. Thus, health promotion is a comprehensive approach to helping people obtain their maximum achievable health status.
Learn the two main approaches to effective health promotion.
THE OTTAWA CHARTER OF HEALTH PROMOTION
Read an excerpt from the Ottawa Charter of Health Promotion.
“Health promotion is the process of enabling people to increase control over, and to improve, their health. To reach a state of complete physical, mental, and social well-being, an individual or group must be able to identify and to realize aspirations, to satisfy needs, and to change or cope with the environment. Health is, therefore, seen as a resource for everyday life, not the objective of living. Health is a positive concept emphasizing social and personal resources, as well as physical capacities. Therefore, health promotion is not just the responsibility of the health sector, but goes beyond healthy life-styles to well-being.”
HEALTH PROMOTION AND THE SOCIAL DETERMINANTS OF HEALTH
Health promotion at the individual and population levels targets the behaviours, environmental conditions, social conditions, and any other factors that could lead to the development of risk factors. These factors are often grouped into three categories: environmental factors, social factors, and other factors. In each of these categories you will see numerous examples listed. Notice that the majority of these examples are, in effect, the Social Determinants of Health (S D H).
Read various examples from each of the three categories of factors.
EXAMPLES OF ENVIRONMENTAL FACTORS
* Occupation
* Housing/living conditions
* School or work environment
EXAMPLES OF SOCIAL FACTORS
* Education
* Family
* Social Economic Status (S E S)
* War/conflict
* Culture
* Race/racism
EXAMPLES OF OTHER FACTORS
* Internal/external factors that affect health
* Healthy/unhealthy behaviours
* Availability of quality health services
THE NEED FOR BEHAVIOUR CHANGE
BARRIERS TO CHANGING HEALTH BEHAVIOURS
INTRAPERSONAL
Intrapersonal barriers are mostly situated within the control of an individual. Some of the factors related to this level include knowledge, attitudes, skills, self-efficacy, motivation, age, and socioeconomic status.
Examples of Barriers - intrapersonal
INTERPERSONAL
Barriers at the interpersonal level involve social relationships, including those with friends, family, peers, partners, and coworkers. Any one of these relationships may influence an individual’s behaviour positively or negatively.
Examples of Barriers - interpersonal
COMMUNITY/INSTITUTION
Thecommunity/institution level includes the social and physical environments and settings individuals engage with daily, including schools, workplaces, neighbourhoods, and healthcare facilities. This level encompasses social and gender norms, a sense of empowerment within the community, and the policies that influence the social environment of schools and workplaces.
Examples of Barriers - community/institiution
PUBLIC POLICY
The public policy level involves the broad, structural factors such as local, state, and federal policies, that may either enable or hinder an individual’s ability to take control over their health.
exmaples of barriers - public policy
Social Ecological Model (S E M)
A theory-based framework for understanding the multifaceted and interactive effects of personal and environmental factors that determine behaviours
MODELS OF BEHAVIOURAL CHANGE
Models of behavioural change provide guidance about how to overcome barriers to health behaviour change. You just learned about the Social Ecological Model, which provides a comprehensive approach to addressing the different levels of barriers.
Two additional models that explain the process of effective health behaviour change.
THE HEALTH BELIEF MODEL
The Health Belief Model (H B M) is one of the best known and most widely used theories of health behaviour change. It was first developed by a group of social psychologists in the 1950s, who were trying to understand the widespread failure of tuberculosis screening programs
Health Belief Model (H B M)
The Health Belief Model is a social psychological model developed to both predict and explain health behaviours. The model suggests that an individual’s beliefs about various facets of a potential health problem or disease can impact and explain their health related behaviours
THE HEALTH BELIEF MODEL BREAK DOWN
Perceived Seriousness
A person’s subjective perception of a disease or illness, including the medical and social consequences. This includes considerations such as if the condition is life threatening, the social stigma associated with the condition, and if it restricts daily activities or drastically impacts quality of life. For example, how does a person perceive diseases associated with a lack of exercise?