Do men really think about sex more than
women?
telling counter (press whenever u think about sex)
result:yes
but….
this difference was also found that they though more about sleep and food
What’s up with our primal inclination toward novelty and lust being in direct contrast with societal inclinations toward monogamy?
Self-Expansion
Goals of Sex Research
Research Methods
Ethical Principles
Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans
-they decide if the study will go on
protect human dignity:
Protection from harm; cost-benefit analysis
* Confidentiality/anonymity
Informed consent
debrifing
Tuskegee Study - sephilis study, black people (with low income) were injected with the virus to learn how it progresses but they did not get medice afterwards,have coercing incetives
Methods of Research
Survey Methods
* Questionnaire vs Interview
Defining Sex
Sex
* assigned sex at birth
may, or may not, include sexual
arousal and orgasm
Survey large scale
* NHSLS
-1994
-interviews and written servey
-18-59old
* NSSHB
-biggest and most recent sex servey
-14-94old
-random sampling of american public
Canadian Surveys
Canada Youth Sexual Health and HIV/AIDS Study
(Boyce et al., 2002)
kids werent as sexually active as in the 90’s
Canadian Community Health
Survey (Rotermann, 2012)
Examined sexual health behaviour of youth ages 15-24 during two time periods (2009/2010 and compared to
2003 data)
2014 Health Behaviour in School-
Aged Children Study
grade 10 students
found that from 2002 to 2014 sexual intercourse within that grade was pretty consistent
BC Adolescent Health Survey
(McCreary Centre Society, 2018
this serveyed showed that teens that had a good relationship with school and parents had generally less sex(oral or otherwize)
genereally
kids are having less sexs then previous years
teen pregancy
is going down and contraceptive use going up along time
Quantitative vs. Qualitative Method
Quantitative research – responses are quantified and
given numerical values
(numbers- statistics)
vs
qualitive vs quantative questions
qualitative: how does an orgasm feel?
quantati: how many times did u have orgasms in your life?
Qualitative Methods
-not random sample
-open-ended answers
results: main goal for money ( one group: temporarley),(the other group:career dancers-more drug use,and sex with costumers))
Direct Observation
Participant observation
* Observation in semi-public settings
Eye tracking(participant put an eye tracking machine)
Biological Measures
-Penile plethysmography - measures erection
-Vaginal plethysmography- mesures blood flow/sexual arousal
-Thermography- mesures heat and blood flow/arousal
Laboratory observation
* Advantages:
- Collect data where and when an event or activity is occurring
-dont relly on people given information which can prevent from them tempering with the information
Problems:
-not natural
-behaviour can change due to the fact you are being observed
-hard to make people come to the labs
-costly
Media Content Analysis
megazines,tv,lyric,books,movies
Experimental Research
all variables stay the same except the variable we want to mesure
Random assignment:
* experimental group
* control group
Pseudoscience
make small findings bigger then they are
Media Example
Goldsmith, Dunkley, Dang, & Gorzalka (2016)
Pornography & sexual insecurities
correlational study
result:small correlation , cant talk about causality