Mental image
-visualization in ones head
Concept
-mental representation of a group that shares a similar trait
Natural concept
- ex) family
Artificial concept
- ex) square
Prototype
- we associate best when a natural object matches our prototype
Insight
Algorithm
- guarantees a correct answer by going the “long way”
Heuristics
- making judgements quickly but may lead to biases
Availability Heuristic
Anchoring Heuristic
Representativeness Heuristic
Functional Fixedness
-thinking of an object as only working in its normal way
Mental Set
- sometimes can be an obstacle to problem solving
Confirmation Bias
-trying to confirm what we know rather than disprove it
Overconfidence Effect
-we underestimate the extent to which our beliefs are wrong
Belief Perseverance
-belief remains intact even with contrary evidence
Incubation
-stop working on a problem and just let it simmer
Framing Effect
- ex) 90% survival rate VS. 10% death rate
Intuition
- picking something up
Convergent VS. Divergent Thinking
- divergent: coming up with new ideas
Phonemes
Morphemes
- retested has three = re-again test ed-past
Grammar
-rules specifying how many phonemes, morphemes, words and phrases should be combined to express thoughts
Semantics
- surface vs. deep structure