What is a takeover
A takeover ( acquisition) evolves one business acquiring control of another business
What are the reasons for takeover
Increase market share - monopoly / monopsony power
Advise new skills
Secure better distribution
Advise intangible assets ( brands, patents, trade marks )
Spread risk by diversifying
Overcomes barriers to entry to target markets
Eliminate competition
Why may takeovers be preferred
Existing products are in the later stage of their cycle
Business racks knowledge or resources to develop organically
Speed of growth is a high priority
Competitors enjoy significant advantages that are has to overcome
What is forward + vertical takeover
Acquiring a business further up in the supply chain
What is backward + vertical takeover
Acquiring a business operating earlier in the supply chain
What is horizontal takeover
Acquiring a business at the stage of the supply chain
What is a conglomerate takeover
Acquiring a business in a totally different industry
Advantages of horizontal integration
Achieve EOS
Synergies
Wider range of products
Reduces competition
Cheaper than organic growth
Barriers to entry rise
Benefits of vertical integration
Greater share of profit
Reliability of suppliers
Barriers to entry are created
Control quality and branding
Benefits of conglomerate
High reward
Risk is lowered as it one market fails the firm is in another
Less vulnerable to external influences
Drawback of a takeover
Upfront costs
Difficult to value a company
Problems of integration (change management)
Resistance from employees