the type of memory that people ima. group share
collective memory
the principle that unusual events wil be recalled and recognized better than uniform events
distinctiveness
a highly detailed and vivid memory of an emotionally significant event
flashbulb memory
the hypothesis that a retrieval cue will be effective to the extent that information encoded from the cue overlaps or magfhed information in the engram or memory trace
encoding specificity principle
cue overload princie
the theory that the most memories that are associated to a particular retrieval cue the less effective the cue will be in printing retrieval of any one memory
a term indicating the change in the nervous system representing an event also memory trace
engrams
5 reason that cause forgetting
endcoding failure
decay
lack of retrieval cues
new experiences affecting consolidation (interference) so other memories getting in the way of desired memory
trying not to remember
declarative memory
conscious memories for facts and events
anterigrade amnesia
inability to form new memories for facts and events after the onset of amnesia
misinformation effect
when information after an event is remembered as having been part of the original event