Mrkt438 Flashcards & Quizzes

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MRKT438

MRKT438

By: Matt Gu

Importance of Brands, Brands vs Products, + TB Chapter 1, Brand Challenges, CBBE, Drivers of Strong Brands, + TB Chapters 2 & 3, Measuring Brand Equity, Driver & Sources of Brand Equity P1, + TB Chapter 10...

11

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256

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2

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MRKT 438

MRKT 438

By: Claire Bent

Lecture 2: Brand Defined/Why Brands Matter, 3: Brand Challenges and CBBE, 4: Brand Resonance...

12

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390

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1

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MRKT 438

MRKT 438

By: Sophie Wade

Test 1, Textbook 1, Test 2...

4

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265

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1

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mrkt 438

mrkt 438

By: Megan Wise

chapter `1, sept 2nd- class notes (chapter 1), chapter 2 textbook...

20

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504

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1

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mrkt438

mrkt438

By: Kate MacLeod

Brand Architecture, Leveraging Secondary Associations, Digital Marketing Programs...

6

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85

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1

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