What are the assumptions of the biological approach?
Behaviour is determined by genes, brain structures, neurochemistry, and evolution through natural selection.
What are the key concepts of the biological approach?
Genotype vs phenotype; twin/family studies; brain localisation; neurotransmitters (serotonin/dopamine); evolutionary psychology.
What are the main methods used in the biological approach?
Brain scans (MRI/fMRI), twin/family studies, drug trials.
What are the strengths of the biological approach?
Scientific/objective; practical applications (drug treatments); explains mental disorders.
What are the limitations of the biological approach?
Reductionist; biologically deterministic; ignores environment.
What are the applications of the biological approach?
Drug therapies (SSRIs for depression), evolutionary explanations of behaviour, brain mapping research.
What are the assumptions of the behaviourist approach?
All behaviour is learned from the environment through conditioning.
What are the key concepts of the behaviourist approach?
Classical conditioning (association, Pavlov) and operant conditioning (reinforcement and punishment, Skinner).
What are the main methods used in the behaviourist approach?
Highly controlled lab experiments, animal studies (rats, dogs, pigeons).
What are the strengths of the behaviourist approach?
Scientific, replicable, explains learning of phobias and addictions.
What are the limitations of the behaviourist approach?
Reductionist; ignores mental processes; environmentally deterministic; ethical issues with animals.
What are the applications of the behaviourist approach?
Systematic desensitisation for phobias; token economies in prisons/schools.
What are the assumptions of Social Learning Theory?
Behaviour is learned through observation and imitation of role models.
What are the key concepts of Social Learning Theory?
Vicarious reinforcement; mediational processes (attention, retention, reproduction, motivation); identification with role models.
What are the main methods used in Social Learning Theory?
Lab experiments, e.g., Bandura’s Bobo doll study.
What are the strengths of Social Learning Theory?
Considers cognitive factors; explains cultural differences; less reductionist than behaviourism.
What are the limitations of Social Learning Theory?
Lab studies → demand characteristics; underestimates biological influences (e.g. hormones).
What are the applications of Social Learning Theory?
Explains media influence, aggression, and gender development.
What are the assumptions of the cognitive approach?
Behaviour is explained by internal mental processes, studied scientifically.
What are the key concepts of the cognitive approach?
Theoretical/computer models; schemas; cognitive neuroscience linking brain areas with processes.
What are the main methods used in the cognitive approach?
Lab studies, cognitive tasks, brain scans (fMRI, PET).
What are the strengths of the cognitive approach?
Scientific and controlled; useful applications (CBT, AI, eyewitness testimony).
What are the limitations of the cognitive approach?
Machine reductionism (ignores emotion); lab studies lack ecological validity.
What are the applications of the cognitive approach?
Cognitive Behavioural Therapy (CBT); improving eyewitness testimony; AI research.