Boston matrix

Question 1

what is it

Answer 1

a tool to help businesses manage their portfolio of business, brand and product

Question 2

what are its 3 values

Answer 2

-tool for analysing product portfolio design
-only a snapshot of current position
-market share and growth aren’t only dimensions accounted for

Question 3

what are questions marks place

Answer 3

high growth rate, low market share

Question 4

what are 3 features of ?

Answer 4

-cash flow usually negative
-potential but unpredictable future
-low share of fast growing market

Question 5

3 strategies for ?

Answer 5

-invest to increase market share
-build competitive advantage- selective marketing
-selectively invest (in most likely stars)

Question 5

what are dogs place

Answer 5

low growth rate, low market share

Question 6

two features of dogs

Answer 6

-usually failed products or ones in decline

Question 7

3 strategies for dogs

Answer 7

-not worth investing in
-uses up management time+ resources
-phase our or sell

Question 7

stars position

Answer 7

-high growth rate, high market share

Question 8

3 star features

Answer 8

-strong product, market is growing
-requires high market spending
-cash flow is high depending on market/ profitability

Question 9

4 star strategies

Answer 9

-invest to sustain growth
-respond to competitors
-create entry barriers- branding
-maintain or build market share

Question 10

cash cows position

Answer 10

-low growth rate, high market share

Question 11

3 cash cow features

Answer 11

-likely to be in mature stage
-little growth potential
-large, positive cashflow

Question 12

3 cash cow strategies

Answer 12

-defend market share
-reduce investment to maximise cashflow+profits
-use profit from CCs to invest in stars